Sökning: "Georg Brand"

Hittade 5 uppsatser innehållade orden Georg Brand.

  1. 1. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Marcel Christian Georg Renner; [2022]
    Nyckelord :Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

    Sammanfattning : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. LÄS MER

  3. 2. Sound Logo Perception Investigating Consumer Perception of Sonic Brand Logos

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Henrik Berghe; Georg Södling; Jonathan Peterson; [2021-06-28]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  4. 3. Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Fanny Wolte; Anna-Lena Georg; [2015]
    Nyckelord :Brand personality scale; corporate brands; brand personality; automobile industry; differentiation; Business and Economics;

    Sammanfattning : Title: Steering a Corporate Brand in the Automobile Industry to Differentiation: The Brand Personality Wheel Date of the Seminar: 02 June 2015 Course: BUSN 39. Degree project in global marketing Authors: Anna-Lena Georg and Fanny Wolte Advisor: Christian Koch Keywords: Brand personality scale, corporate brands, brand personality, automobile industry, differentiation. LÄS MER

  5. 4. Egna märkesvaror – dagligvaruhandelns kronjuveler : En kvalitativ studie om de svenska dagligvaruhandelskedjornas förmedling av egna märkesvarors image

    Magister-uppsats, Företagsekonomiska institutionen

    Författare :Christoffer Breidenstål; Georg Stockhaus; [2011]
    Nyckelord :Private labels; image; communication; loyalty; brand; EMV; image; kommunikation; lojalitet; varumärke;

    Sammanfattning : The four grocery chains Axfood, Bergendahls, Coop and ICA, all providing private labels, dominate the Swedish grocery market. Through private labels, it may be possible to convey an image about the grocery chain's overall brand. LÄS MER

  7. 5. If you can’t beat them, join them : En studie rörande producenters påverkan av egna märkesvaror inom dagligvaruhandeln

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Christoffer Breidenstål; Georg Stockhaus; [2010]
    Nyckelord :Konkurrens; strategier; producenter; detaljister; EMV; LMV;

    Sammanfattning : Recently, retailers within the Swedish grocery retail sector have launched lines of products under its own brand, quite often produced by manufactures within the same category of products. The common term of this phenomenon is called private labels. LÄS MER