Sökning: "Green marketing in China"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden Green marketing in China.

  1. 1. Färgens betydelse inom kulturell marknadsföring : En studie om betydelsen av färgen på livsmedelsförpackningar i svensk och kinesisk kultur

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Lova Barthelson; My Persson; [2023]
    Nyckelord :Color; China; Sweden; culture; marketing; cross-cultural; consumer behavior; Färg; Kina; Sverige; kultur; marknadsföring; tvärkulturell; konsumentbeteende;

    Sammanfattning : Culturally adapted marketing has increased due to internationalization. The role of color varies across cultures and influences consumer behavior. The aim of this thesis is to improve knowledge on how Swedish companies can use color in their marketing, in terms of package design of groceries, when adapting to the Chinese consumer culture. LÄS MER

  3. 2. Constructing sustainable development : a content analysis of the green policies on the tea industry at Jingmai Mountain region, Yunnan Province, China

    Master-uppsats, Lunds universitet/LUCSUS

    Författare :Guyu Dai; [2020]
    Nyckelord :Sustainability Science; Local sustainability; Green Development; Content Analysis; Policy Studies; Tea Industry; Jingmai Mountain region; Social Sciences;

    Sammanfattning : Sustainable development at the local level is greatly impacted by policymaking. In China’s Jingmai Mountain region, the sustainable development policies are centred mostly around the tea industry, due to the social and environmental dynamics surrounding tea in that region. LÄS MER

  4. 3. Popularity of Brand Posts on Sina Weibo: A Correlation Analysis of the Influential Factors on Tuborg’s Brand Community

    Magister-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Weixian Wu; [2016]
    Nyckelord :Social media; Social networking sites; Marketing communications; Relationship marketing; China; Tuborg; Green Fest; Weibo;

    Sammanfattning : Social media continues to serve as vehicles for fostering relationships with customers. One specific way to implement this is to create and operate brand fan communities on social networking sites. Brands can place posts (including videos, messages, quizzes, information, and other material) in these brand communities. LÄS MER

  5. 4. Green marketing strategies for international firms in China : A case study of Emerson Electric Co., Ltd

    Magister-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :LE ZENG; SIYUAN CHEN; [2014]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  7. 5. Implementation of Green Marketing Strategy in China : A Study of the Green Food Industry

    Magister-uppsats, Avdelningen för ekonomi

    Författare :Haofu Fan; Lin Zeng; [2011]
    Nyckelord :Green food; Green marketing; Green marketing mix; Consumer behavior; Green consumer;

    Sammanfattning : Title: Implementation of Green Marketing Strategy inChina - A Study of the Green Food Industry Research Aim: Our research aim is to explore factors which influence Chinese consumers’ behavior, analyze marketing strategies of company we interviewed according to four Ps of conventional marketing mix, and finally put forward our own opinions about how green food companies use four Ps of conventional marketing mix to implement green marketing strategy in green food industry in China. Methodology: This thesis studies green marketing of green food industry inChina from two aspects, consumers and company we interviewed by conducting a mixed methods research. LÄS MER