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Visar resultat 1 - 5 av 11956 uppsatser som matchar ovanstående sökkriterier.
1. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER
2. “Det är ju egentligen bara mobbning men det bygger den här kamratskapen”. En kvalitativ studie om hur manliga soldater uppfattar den personliga kommunikationen i den svenska arméns mansdominerade sfär
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : In the years 2010-2017 the mandatory military service was put on hold after decades of massive decrease in funds going to support the army. Putting the military service on hold led to issues in the Swedish military’s ability to have a societal presence, mainly because the service acts as the army’s main way of recruiting soldiers to a professional path. LÄS MER
3. JAKTEN PÅ HÅLLBARHET. En semiotisk bildanalys av svenska modeföretags innehåll och kommunikation på Instagram under Black Week
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This undergraduate thesis employed a qualitative content analysis that includes a semiotic approach, incorporating both denotation and connotation, to examine advertising campaigns on Instagram from three Swedish fashion companies during Black Week. The Swedish fashion companies that were examined are Haglöfs, Gina Tricot and Kappahl. LÄS MER
4. SAKTA NER ELLER SKROLLA VIDARE? En studie av användarna på TikTok om sin upplevelse av korta medieformat och dess påverkan
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : This study delves into the user experiences and perceptions of short media formats on TikTok and their impact on users' attention spans. Drawing from theoretical frameworks such as attention theory, media ecology, and uses and gratifications theory, the study conducted qualitative interviews with six participants to delve deeper into their experiences. LÄS MER
5. REVOLVERMAN ELLER BOLAGETS MAMMA? En kritisk diskursanalys av framställningen av kvinnliga och manliga entreprenörer i Dagens Industri
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Equality in the news media has been a topic of discussion in a variety of contexts and with different aspects throughout history. We continue to ask ourselves what the definition of equality is and when a country can be defined as an equal society. LÄS MER