Sökning: "Marketing Activity"

Visar resultat 1 - 5 av 234 uppsatser innehållade orden Marketing Activity.

1. 1. "Man blir en gladare och friskare människa av körsång" : En kvalitativ innehållsanalys om religiösa organisationers arrangerade aktiviteter och hur dessa marknadsförs

   Kandidat-uppsats, Karlstads universitet

   Författare :Emilia Fransson; [2024]
   Nyckelord :Religious organizations; Activities; Internet; Website; Marketing; Content Analysis;

   Sammanfattning : The present study has two aims. Firstly, it investigates whether religious organizations in the Stockholm area have adapted and designed activities for different target groups. Secondly, it explores the means by which such activities are marketed. LÄS MER

3. 2. Scrollande hjärnor, kalkylerade annonser: en studie om konsumenters attityder till algoritmisk marknadsföring i sociala medier och dess bakomliggande faktorer

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Arvid Barregren; Louise Bergendahl; [2023-11-07]
   Nyckelord :algorithms; digital marketing; social media; TAM; attitudes; knowledge; relevance; integrity; trust;

   Sammanfattning : Existing literature argues that with the commercialisation of the Internet, marketing has moved from a physical activity to a fluid and digital one. Over time, social media has become a central and important channel for reaching consumers, which has fundamentally changed the way marketing is conducted today. LÄS MER

4. 3. “MED KODEN FAMILJ10 FÅR NI 10% RABATT PÅ…” En kvalitativ innehållsanalys av barns involvering i familjevloggares betalda samarbeten på YouTube

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Martina Davitkova; Hanna Eklund; Ella Engberg; [2023-03-10]
   Nyckelord :kommersiell sharenting; familjevloggare; YouTube; influencers; främre regionen; bakre regionen; fasad; intrycksstyrning; självpresentation; barn; utsända uttryck; överförda uttryck;

   Sammanfattning : EXECUTIVE SUMMARY In the early 2000s, the rise of the influencer industry began. An influencer refers to a person with influence and the ability to influence their audience to consume certain products or perform a specific action. LÄS MER

5. 4. Prototyping Tool for Large Scale Interactive Experiences

   Master-uppsats, Lunds universitet/Institutionen för designvetenskaper

   Författare :Venkata Satya Anurag Gargeya Unnava; Yiyang Liu; [2023]
   Nyckelord :Virtual Reality; Augmented Reality; Interactive Content; Large Scale Interactive Content; Visualizer; Simulations; Technology and Engineering;

   Sammanfattning : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. LÄS MER

7. 5. Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Adam Christensson; Vendela Melin; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : Title: Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice - Investigating the Motivations and Methods of Urban Foragers Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Adam Christensson and Vendela Melin Supervisor: Annette Cerne Keywords: Dumpster diving, Social movement, Consumer resistance, Theory of planned behavior (TPB). Purpose: The study investigates dumpster diving motivations, methods, and its role as a resistance against conventional consumption patterns. LÄS MER