Sökning: "Perspective shift"

Visar resultat 1 - 5 av 713 uppsatser innehållade orden Perspective shift.

  1. 1. “Mäns våld mot kvinnor ska upphöra” En kritisk diskursanalys av Sveriges nationella våldsförebyggande program på området mäns våld mot kvinnor (2022)

    Master-uppsats, Göteborgs universitet/Institutionen för globala studier

    Författare :Gabriella Abdulahad; [2024-03-15]
    Nyckelord :Sverige; Mäns våld mot kvinnor i nära relationer; diskurs; diskursanalys; genus; hegemonisk maskulinitet; könsmaktsordning;

    Sammanfattning : Combating men’s violence against women has long been on the political agenda in Sweden and has intensified over the years. A national violence prevention program in the area of men’s violence against women has been in place since June 2022. LÄS MER

  3. 2. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
    Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

    Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

  4. 3. “De tror att jag hänger med kriminella, att jag är farlig, fast egentligen är det tvärtom ”. En kvalitativ studie om hur mediebevakningen på Göteborgs förorter påverkar identitetsskapandet hos ungdomar boende i områdena

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Jennifer Gunnarsson; Maja Pettersson; [2024-03-04]
    Nyckelord :Förort; media; medieskugga; ungdomar; stigma; identitet; mottagarperspektiv; receptionsanalys; encoding decoding; sociala medier;

    Sammanfattning : The purpose of this study is to examine how youth residing in the suburbs of Gothenburg perceive the media portrayal of their residential areas and how this representation influences their self-image and identity. To address the study's objectives, three research questions have been formulated to gain a deeper understanding of the subject: 1. LÄS MER

  5. 4. The Autistic Human-container and its Contents : A Multi-lingual Critical Discourse Analysis of Autism Info Materials

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Linn Lockert; [2024]
    Nyckelord :Autism; Autism Representation; Conceptual Metaphor Theory; Critical Discourse Analysis;

    Sammanfattning : This thesis examines written autism info materials from web searches and autism expertrecommendations across Germany, Sweden, and the US. Making use of Conceptual MetaphorTheory and Critical Discourse Analysis, the different materials were analyzed with the help of codeschemes by marking down conceptual metaphors and other ideological words. LÄS MER

  7. 5. Beyond the Crisis: A Safe Haven Analysis : Empirical Insights into the Divergence of Gold and Bonds for Portfolio Hedging

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Anthony Baugi; Eugene Zhang; [2024]
    Nyckelord :Gold; Bonds; Safe Haven; Hedging; US Treasury; Volatility; Covid; Portfolio Theory; Asset Dynamics; Fiscal Policy; Monetary Policy; Financial Crisis; Asset Management; Risk Management; Portfolio Risk;

    Sammanfattning : Purpose: This thesis investigates the relationship concerning traditional safe haven assets, gold and US 10-year treasury bonds during periods of market instability, specifically during the economic concerns raised by the COVID-19 pandemic. It assesses the hedging and safe haven properties of these assets and their dynamic nature throughout two periods of unconventional monetary and fiscal policy measures by the Federal Reserve & US Congress respectively. LÄS MER