Sökning: "SME marketing management"

Visar resultat 21 - 25 av 33 uppsatser innehållade orden SME marketing management.

  1. 21. Brand Internationalization through Brand Identity and Alignment : The case of Swedish Outdoor SMEs

    Master-uppsats, Företagsekonomi

    Författare :Maria Göppel; Ruth Omonigho Mrabure; [2013]
    Nyckelord :Brand identity; Brand Image; Brand management; Employer branding; Entrepreneurial Orientation; Internationalization; SME branding; Outdoor;

    Sammanfattning : A brand is more than a product and small-medium-enterprises (SMEs) have the possibility to exploit the full potentials of branding. Even when currently still underestimated, branding provides benefits for SMEs. LÄS MER

  3. 22. Marketing Strategies : the situation and development suggestions for small and medium-sized travel agencies in China's Hainan province

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Tianlai Han; Yipeng Luo; Yue Qi; [2013]
    Nyckelord :Marketing strategy; Market expansion strategy; Tourism; Travel agency; Development present situation analysis;

    Sammanfattning : Purpose/aim: This paper research to help SME travel agencies make ticket pricing strategy and choose the reasonable age group for publicity. Design/methodology/approach: This thesis will use SWOT to analyze the strength, weakness, opportunity and threat of Hainan’s SME travel agencies, and also the marketing theory and human resource management. LÄS MER

  4. 23. A proposed Framework for CRM On-Demand System Evaluation : Evaluation Salesforce.com CRM and Microsoft Dynamics Online

    Master-uppsats, KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Författare :Can Özcanli; [2012]
    Nyckelord :CRM on-demand system evaluation framework; CRM on-demand systems; CRM; CRM and SaaS; CRM on-demand; SME;

    Sammanfattning : Customer Relationship Management has been an integral part of the enterprise since two decades. Today, enterprises that focus on customer satisfaction need to manage their relationships with their customers effectively. This demand has allowed software vendors to create CRM solutions. LÄS MER

  5. 24. Brand Management in SMEs - The Case of Hasta AB

    Magister-uppsats, Institutionen för samhällsvetenskap

    Författare :Gang Wu; [2011]
    Nyckelord :brand management; SMEs; brand strategy; branding policy; brand equity;

    Sammanfattning : This thesis explores the issues around the process of brand management in SMEs. Most of conventional principles prescribed in the brand management literature are invalid to be applied to the SMEs’ marketing problems, but there are some relevant researches regarding some proposed branding policies for small businesses. LÄS MER

  7. 25. Open Innovation in SMEs - Exploring the wind turbine industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emil Renold; David Hartman; [2011]
    Nyckelord :Open Innovation; SME; Wind turbine industry; Collaboration; Research and Development R D ; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : Title: Open Innovation in SMEs – Exploring the wind turbine industry Seminar date: 2011-14-01 Course: Master thesis in Business Administration, Major in Strategy. 15 University Credit Points (15 ECTS). Authors: David Hartman, Emil Renold Advisor: Dr. Sigvald J. LÄS MER