Sökning: "Sport sponsorship: a marketing communication tool:"

Hittade 5 uppsatser innehållade orden Sport sponsorship: a marketing communication tool:.

  1. 1. Sponsringens nya spelplan : En kvalitativ studie om hur elitidrottssponsorer påverkas av digital kommunikation i arbetet med sponsringsprocessen

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Carolina Johnson; Linnea Stark; [2020]
    Nyckelord :Sponsorship; sponsorship process; professional athletes; elite sports; sponsor; digitalization; digital communication; social media; Sponsring; sponsringsprocessen; elitidrott; elitidrottssponsring; sponsor; digitalisering; digital kommunikation; sociala medier;

    Sammanfattning : Elitidrottssponsring är ett kraftfullt marknadsföringsverktyg som företag använder sig av för att generera intresse, engagemang och lönsamhet, där allt mer idag sker i snabbt utvecklande digitala miljöer. Tidigare forskning har identifierat fem steg som utgör sponsringsprocessen, men det har däremot inte beskrivits hur den allt mer påverkande digitala kommunikationen påverkar elitidrottssponsorer i sponsringsprocessen. LÄS MER

  3. 2. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Matthieu BOUVIER; Marlène LESAULE; [2017]
    Nyckelord :Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Sammanfattning : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. LÄS MER

  4. 3. Ambush Marketing From a Swedish Consumer Perspective : Spectators and Fanatics Opinion Towards companies' ´Free Riding´Strategy

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Isabel Olguin Jidebom; Elizabeth Zhang; [2014]
    Nyckelord :Ambush marketing; Sponsorship; Consumer opinion; Consumer Behavior; Sport Games;

    Sammanfattning : Wherever we go, marketing is all around us. Sport events are no exception. Sport events have during the last years become a platform and a communication tool for marketing companies. The major reason for the increasing attraction of sport games is because of its’ enormously attraction of audience. LÄS MER

  5. 4. Impact of Sport Sponsorship on a Brand : Investigated in the Case of Löfbergs Lila AB

    Magister-uppsats, Avdelningen för företagsekonomi

    Författare :Stefan Andres; Nina Prantl; [2012]
    Nyckelord :Sponsorship; Sport Sponsorship; Branding; Brand Knowledge; Brand Image; Brand Awareness; Brand Equity;

    Sammanfattning : The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this communication tool gains globally in importance by contributing essentially to business success. LÄS MER

  7. 5. Sponsorship : Is it a double-edged sword?

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Simon Liljehammar; Kristoffer Nilsson Kampitsch; [2012]
    Nyckelord :sport sponsorship; social identity; in-group; out-group; identification and commitment to a sport team;

    Sammanfattning : Today, sponsorship is an integrated communication tool used for the achievement of commercial objectives. As the marketing environment changes sport sponsorship has evolved into one of the fastest growing marketing sectors. LÄS MER