Sökning: "The attitude-behaviour green gap"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden The attitude-behaviour green gap.

1. 1. Are you as green as the Grinch - or is it just an illusion?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Emelie Persson; Linnea Svensson; [2022]
   Nyckelord :Attitude-behaviour gap; online consumer behaviour; green consumption; green marketing; green communication strategies; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of this thesis is to reveal what critical factors affect the attitude-behaviour gap when consuming green apparel online, and what aspects in retailers’ green communication strategies are perceived to have an influence on performing green consumer behaviour online. Theoretical perspective: An own illustration of a theoretical framework has emerged from the reviewed literature. LÄS MER

3. 2. Fast fashion vs hållbar konsumtion - gapet mellan uttryck och agerande

   Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Maja Wallner; Linnéa Englund; [2021]
   Nyckelord :Hållbarhet; Fast fashion; The attitude-behaviour green gap; Hållbar konsumtion; Social Sciences;

   Sammanfattning : Syfte: Syftet med denna uppsats är att undersöka de främsta faktorerna till varför unga svenska kvinnor konsumerar fast fashion i en tid präglad av ett fokus på hållbarhet. Motsättningarna mellan köpintentionerna och dagens hållbarhetsfokus skapar ett gap mellan konsumenternas agerande och uttryck vilket undersöks genom åtta faktorer för att utse den mest betydande. LÄS MER

4. 3. Please Mind The Gap : A study of the relation between green marketing outreach and consumer decision-making

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Hugo Bluhme; Jenny Lidman; [2021]
   Nyckelord :Theory of Planned Behaviour; green marketing; sustainability; grocery sector; clothing sector; perceived behavioural control; attitude behaviour gap.;

   Sammanfattning : Sustainability, and especially sustainable consumption, has become more important throughout the years in line with the challenges of climate change. A large majority of Swedish consumers have a positive attitude towards sustainable consumption. However, their actions do not speak louder than words. LÄS MER

5. 4. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Danial Ahmad; David Magariños; [2017]
   Nyckelord :Green marketing-mix; Consumer-based brand equity; Attitude-behaviour gap; Generation Y;

   Sammanfattning : Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is observed in the purchase of environmentally friendly products, giving birth to the phenomena of attitude-behaviour gap. A fair amount of researchers have studied this attitude-behaviour gap over the recent years, investigating this very inconsistency in order to present a solution. LÄS MER

7. 5. A Fair Chance to Know It’s Fair : A study of online communication within the field of Fair Trade consumption

   Uppsats för yrkesexamina på avancerad nivå, Företagsekonomi

   Författare :Sara Blomberg; Maria Busck; [2013]
   Nyckelord :Fair Trade consumption; Fair Trade; Fairtrade; ethical consumerism; qualitative content analysis; Facebook communication;

   Sammanfattning : The rise of ethical consumerism has contributed to that organisations increasingly include CSR policies in their business and marketing strategies. Consumers want to make more ethically based purchasing decisions, and are guided by organisations’ ethical claims and by product labels. LÄS MER