Sökning: "action marknadsföring"

Visar resultat 1 - 5 av 87 uppsatser innehållade orden action marknadsföring.

  1. 1. Understanding the Relationship between Individuals’ Emotional Response and Environmental Protection Intentions : A Quantitative Research in the Context of Public Service Advertisements

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Ziyi Zhang; Yaxin Xue; [2023]
    Nyckelord :Emotions; Positive emotional response; Negative emotional response; Intention; Public service advertisement PSA ; Message framing; Environment Protection;

    Sammanfattning : Background: The protection of the environment requires everyone in this world to act together. If more individuals have the intention to protect the environment, then more individuals and a higher probability of taking action to protect the environment. LÄS MER

  3. 2. Användares och icke-användares relation till folkbibliotekets marknadsföring : en enkätstudie

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Felicia Lilja; [2023]
    Nyckelord :Marknadsföring; Folkbibliotek; Biblioteksanvändare; Icke-användare; Relationsmarknadsföring; Delaktighet; Attityder;

    Sammanfattning : This bachelor thesis examines the perceptions and attitudes that library users and non-users have with public library marketing. The study aims to understand the relationship the library users and non-users have with public library marketing and what they think the public library should promote. LÄS MER

  4. 3. From Listening to Action : A case study on how businesses co-create with their customers through engagement in Swedish family owned retail businesses.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Isabell Ekengren Frank; Elliot Körner; [2023]
    Nyckelord :Customer Engagement; Co-creation; Family owned business;

    Sammanfattning : With the constant changes in society, the way companies market themselves has changed and customer engagement, relationships and transparency has become a more important factor. Significantly in how businesses should conduct their business to create as much value as possible. LÄS MER

  5. 4. Konsten att handla hållbart : En studie om greenwashing och konsumenters förtroende till certifiering och miljömärkning av livsmedel

    Kandidat-uppsats, Karlstads universitet/Institutionen för samhälls- och kulturvetenskap (from 2013)

    Författare :Josefin Karlsson; [2022]
    Nyckelord :Greenwashing; grön marknadsföring; grön konsumtion; livsmedel; ekologisk certifiering; miljömärkning;

    Sammanfattning : Consumer demand for green products in the market is increasing. This has led to green marketing becoming more common, however, the line between green marketing and greenwashing is not entirely clear. LÄS MER

  7. 5. Vad händer vid avslöjad Greenwashing? : - Ur det miljömedvetna konsumentperspektivet

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Anna Jönander; Sofia Silfver; [2022]
    Nyckelord :marketing; consumer-behavior; greenwashing; sustainability; attitude-behavior gap; marknadsföring; konsumentbeteende; grönmålning; hållbarhet; attityd-beteende gapet;

    Sammanfattning : This thesis investigates through focus groups the effect of greenwashing from theenvironmentally conscious consumer perspective. The study deepens the understanding of attitudes and purchase intentions before and after the revealing that the marketing campaignwere criticized as greenwashing. LÄS MER