Sökning: "culture washing"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden culture washing.

  1. 1. Let's get certified ? A qualitative case study on an organizational culture certification and employer branding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jourike Nonkes; Freja Fabricius Ekenberg; [2023]
    Nyckelord :organizational culture; organizational culture certification; surveys; employer branding; culture washing; organizational ranking; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study is to examine the meaning of an organizational culture certification. We are intending to create a deeper insight into the certification process, its outcomes and benefits in order to get an understanding of how the concept can be interpreted in a scientific manner. LÄS MER

  3. 2. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Olivia Dinér; Alice Sävman; [2023]
    Nyckelord :Corporate Political Advocacy; Authenticity; Woke-washing; Entrepreneurial Leadership; CEO Activism; Challenger Brand; BrewDog; Social Sciences;

    Sammanfattning : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. LÄS MER

  4. 3. ”TO BE OR NOT TO BE WOKE?” : En multimodal kritisk diskursanalys av performativ aktivism bland varumärken som kapitaliserar på sociopolitiska aspekter med avstamp i internetfenomenet ”Woke Washing”.

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för humaniora; Högskolan i Gävle/Medie- och kommunikationsvetenskap

    Författare :Saly Al-Shaibani; Lisette Svan; [2022]
    Nyckelord :Woke Washing; Brand Activism; Representation; Masculinity; MCDA; Woke Washing; Varumärkesaktivism; Representation; Maskulinitet; MCDA;

    Sammanfattning : This study analyzes a commercial by Gillette (2019) and a commercial by Pepsi (2017), which are based on the movements Me Too and Black Lives Matter. The purpose of the study is to examine the commercials with a multimodal critical discourse analysis (MCDA) and with the help of associated semiotic resources analyze communicative and visual performances that appear in the commercials. LÄS MER

  5. 4. Smaken av rökta musslor : Ironi, smak och postmodernism i samtida visuell kultur

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Linnea Markström; [2022]
    Nyckelord :Smak; klass; Bourdieu; distinktion; habitus; kapital; postmodernism; ironi; kitsch; konsumtionskultur; varumärkesidentitet; washing; woke; commodity fetishism;

    Sammanfattning : This paper examines images used to market clothing lines by the affordability-centered Swedish food company Eldorado as well as from the luxury fashion brands Prada and Gucci. Through a qualitative socio-semiotic approach, the images are compared and analyzed in relation to the contemporary societal context of a westernized and postmodern consumer culture. LÄS MER

  7. 5. Improving cell secretome analysis and bacteria evolution by means of acoustophoresis

    Master-uppsats, KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

    Författare :Moritz Leuthner; [2020]
    Nyckelord :acoustophoresis; acoustofluidic; lab-on-a-chip; acoustic streaming; acoustic radiation force; particle trapping; particle washing; bulk acoustic waves; BAW; media exchange; cell manipulation;

    Sammanfattning : In both, cell secretome analysis and bacteria evolution, controlled handling of particles with a few to sub-micrometers in size and media exchange are inevitable in order to investigate body fluid’s proteins or change the surrounding culture conditions for pivoted evolution. Typically, nanofiltration and ultra-centrifugation are employed which can lead to cell damage, need large sample volumes and have a high sample loss. LÄS MER