Sökning: "customer market"

Visar resultat 1 - 5 av 2578 uppsatser innehållade orden customer market.

1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Jakob Funck; Marcus Schöneman; [2024-02-13]
   Nyckelord :Digitalization; Internationalization; SME;

   Sammanfattning : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. LÄS MER

3. 2. Konsumentbeteenden och hållbarhet. En kvalitativ studie av hur konsumentbeteenden påverkar hållbarhetsaspekterna av online försäljning av kosmetiska produkter, inklusive returer

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Smilla Seeger; Alice Svensson; [2024-02-12]
   Nyckelord :Consumer behaviour; digitalisation; cosmetics; returns; buyer-decision-progress; cognitive dissonance; secondary market;

   Sammanfattning : The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. LÄS MER

4. 3. Mortgage Information and Consumer Understanding : A Study of Swedish Banks

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Gustav Andersson; Ludvig Borges Månsson; [2024]
   Nyckelord :Mortgage; communication; banks; financial sustainability; consumer behavior; CSR;

   Sammanfattning : The purpose of this essay was to examine and see how communication betweenbank and customer in the Swedish mortgage market is processed. Several theoriesthat have been used in this study highlight how consumers think when they makefinancial decisions. LÄS MER

5. 4. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Fahad Ayub; Buddika Mantilake; [2024]
   Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

7. 5. Är betald UGC det nya sättet att göra reklam på?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sara Melgar; Madeleine Tran; Linnea Bengtsson; [2024]
   Nyckelord :Varumärkesattityder; Brand Equity; Förtroende; UGC; FGC; Business and Economics;

   Sammanfattning : Title: Is paid UGC the new way to market? Seminar date: 2024-01-11 Authors: Linnea Bengtsson, Sara Melgar, Madeleine Tran Advisor: Clara Gustafsson Key words: Brand attitude, Brand Equity, Trust, UGC, FGC Research questions: How does paid UGC affect customers’ brand attitude in relation to brands within the makeup industry? How does paid UGC affect makeup brands Brand Equity and CBBE? Purpose: The purpose of this study is to investigate how paid UGC affects young adults’ brand attitudes towards makeup brands and how the makeup brands’ Brand Equity is affected by paid UGC. Methodology: This study was constructed through a quantitative method by a survey that was sent out to the authors’ networks and 94 responses were of use. LÄS MER