Sökning: "facebook communication"

Visar resultat 1 - 5 av 623 uppsatser innehållade orden facebook communication.

  1. 1. Kris och Narrativ: En kvalitativ studie av buffers användning i Manchester Uniteds kriskommunikation

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Filip Sturesson; Robert Magnason; [2024]
    Nyckelord :crisis communication; narrative analysis; buffer; organized sport;

    Sammanfattning : In organized sports, Buffers play a bigger role within crisis communications than other industries. These buffers can relieve or intensify a crisis depending on the welfare of the organization's reputation. LÄS MER

  3. 2. Den digitala tidsålderns Hermes: Sociala medierplattformar och dess inverkan på reflexiv kontroll

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Emelie Markianos; [2024]
    Nyckelord :Reflexive control; social media platforms; Facebook; TikTok; communication; influence operations; Law and Political Science;

    Sammanfattning : This thesis has examined how reflexive messages can be influenced by embedded functions on social media platforms. The purpose of the study has been to understand if, and how social media platforms can facilitate various kinds of reflexive control through their embedded functions. LÄS MER

  4. 3. Facebook som bostadsplattform : studenters strategiska användning av Facebooks affordances

    L2-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Författare :Gustav Magnusson; Céline Larsson Stenman; [2024]
    Nyckelord :Facebook; student housing; Facebook Groups; Affordances; Digital footprint; Social Sciences;

    Sammanfattning : This thesis examines how students at Lund university use Facebook as a platform for housing contracts. It explores how the affordances of Facebook facilitate or hinder the process for both students and landlords, and how they use these affordances to select accommodations and tenants. LÄS MER

  5. 4. FACEBOOK IS NOW META. Meta's corporate sociotechnical imaginary and the discursive construction of the Metaverse as the social platform of the future

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Marc Castell; [2023-11-22]
    Nyckelord :corporate sociotechnical imaginary; corporate communication; future narratives; Metaverse; platform capitalism; strategic narratives; Sociology of Knowledge Approach to Discourse;

    Sammanfattning : The interpretive discourse-analytic framework of the Sociology of Knowledge Approach to Discourse is used to analyze how Meta's senior executives discursively frame the use of augmented reality and virtual reality in order to position the Metaverse as the next social platform during Connect 2021. The findings suggest five interpretive schemas that characterize the Metaverse as a social platform of the future: (a) the Metaverse as the next version of the Internet; (b) the Metaverse as a facilitator of presence and a connector of people; (c) the Metaverse as a marketplace in the Metaverse economy; (d) the Metaverse as a ubiquitous place in our daily lives; and (e) the Metaverse as a space designed in a responsible manner. LÄS MER

  7. 5. How to communicate efficiently on social media : A case study about emotional communication strategies by the climate activist group Rebellmammorna

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Anna Nilsson; [2023]
    Nyckelord :visuals; narrative; emotional communication; social media platforms; climate movements; visuella element; narrativ; emotionell kommunikation; sociala medieplattformar; klimatrörelser;

    Sammanfattning : This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). LÄS MER