Sökning: "image identity reputation"

Visar resultat 1 - 5 av 44 uppsatser innehållade orden image identity reputation.

  1. 1. ”Maximum safety for you – minimum impact on nature” - En multimodal kritisk diskursanalys av Klättermusens hållbarhetskommunikation på Instagram

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Agnes Bergquist; Lisa Olander; [2023]
    Nyckelord :ustainable communication; sustainability; Klättermusen; outdoor; Instagram; greenwashing; branding; reputation management; strategic communication; multimodal critical discourse analysis; Hållbarhetskommunikation; hållbarhet; Klättermusen; Instagram; greenwashing; strategisk kommunikation; marknadsföring; multimodal kritisk diskursanalys;

    Sammanfattning : The climate crisis and the consequences that follow have forced humanity to explore the collective actions that must be taken to curb global warming. As a way to reduce ones carbon footprint, many choose to consume with greater care for the environment, and the interest for sustainable clothing has therefore significantly increased. LÄS MER

  3. 2. “What does the organization want others to think about the organization?” : En kvalitativ studie av Obos Damallsvenskans avsedda image och strategiska kommunikation på Instagram

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Mathilda Henriksson; Lisa Burström; [2022]
    Nyckelord :kommunikation; avsedd image; damfotboll; sociala medier; image;

    Sammanfattning : Social media is a crucial part of today's organizational communication as it contributes to form opinions and attitudes concerning an organization's image. It is therefore important for organizations as well as for sports teams that operate on a professional level to adapt to the fragmented media landscape. LÄS MER

  4. 3. Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Beata Edlund; Emma Pärsson; Johanna Gripwall; [2021]
    Nyckelord :brand activism; Oatly; corporate reputation; brand identity; Business and Economics;

    Sammanfattning : December 2nd 2016 it was established that Oatly had a new co-owner, China Resources, a partnership that went against not only their own core values but also the values of their oat followers. However, it was not until 2019 the media storm drew in. LÄS MER

  5. 4. Hur arbetar Svensk Elitfotboll (SEF) med sina huvudsponsorer Unibet och OBOS utifrån sin brand identity och hur uppfattas detta genom brand image?

    Kandidat-uppsats, Malmö universitet/Fakulteten för hälsa och samhälle (HS)

    Författare :David Sax; Jeff Torberntsson; [2021]
    Nyckelord :SEF; Brand Identity; Brand Image; Positioning; Betting; Sponsorship;

    Sammanfattning : AbstractKeywords: Brand image, brand identity, sponsorship, betting, football, branding. Purpose: How does Swedish Elite Football (SEF) work with its main sponsors Unibet and OBOS based on its brand identity and how is this perceived through brandimage? Methodology: The study is based on a qualitative approach. LÄS MER

  7. 5. Hur idrottsvarumärken påverkas av sponsring från bettingbolag : En jämförande deduktiv studie gällande de svenska elitfotbollsklubbarna och deras supportrar, samt klubbarnas CSR-arbete

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Fredrik Gunnarsson; Adam Withfeldt; [2021]
    Nyckelord :;

    Sammanfattning : Swedish football teams of today who are playing on an elite level get several tough tasks that they have to go through. It’s not like the good old days, when success on the pitch was everything that mattered. Now is the surroundings equally important. LÄS MER