Sökning: "impact of culture in marketing study"

Visar resultat 26 - 30 av 82 uppsatser innehållade orden impact of culture in marketing study.

1. 26. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Rebecca Hering; Sarah Abaid; [2019-07-03]
   Nyckelord :Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

   Sammanfattning : Previous research provides a range of theories regarding businesses that seek to expand globally both online or physically. Several of them include aspects such as culture, marketing and other factors that needs to be considered, however, there is no evidence of combining them when examining how to enter a foreign market. LÄS MER

3. 27. What do consumers say? : Exploring Consumers' Opinion on Femvertising in Fashion

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Anjali Acharya; Lycke Ristimäki; [2019]
   Nyckelord :femvertising; consumer opinion; fashion advertising; social effects; feminism; gender role;

   Sammanfattning : Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. LÄS MER

4. 28. Ready or not, here they come! : En deduktiv studie om utbytesstudenternas betydelse för destinationen Kalmar

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Linda Arvidsson; Amanda Gran; Matilda Sjöberg; [2019]
   Nyckelord :Exchange students; ERASMUS; Economy; Culture; Marketing; Kalmar; Utbytesstudenter; ERASMUS; Ekonomi; Kultur; Marknadsföring; Kalmar;

   Sammanfattning : Utbytesstudenter har i tidigare studier identifierats som ett betydelsefullt segment inom ungdomsturismen, däremot har många destinationer inte tagit tillvara på de fördelar denna grupp för med sig. Denna studie undersökte vilka fördelar Kalmars utbytesstudenter förde med sig till staden. LÄS MER

5. 29. The rise and demise of a meme : A study on what a meme is and why people are spreading them

   Master-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Amanda Karlsson; [2019]
   Nyckelord :Internet meme; Reddit; Social media; Spreadability;

   Sammanfattning : Social media content, as well as how it is being used and the impact it has on the society, have underwent significant transformations and nowadays they are quite different from what they were when social media just came around. Analysing the transformations is important for understanding both the current state and further development of the technology that stands behind social media. LÄS MER

7. 30. The Role of Foreign Market Knowledge in Internationalization of B2B Born Global SMEs : A Case Study of Deep Tech Companies

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Viktoria Gnatenko; Chenyu Huang; Simon Olsson; [2019]
   Nyckelord :Internationalization process; Foreign market knowledge; Foreign market entry; Globalization; Born Globals; Small and medium sized enterprises SMEs ; Entry modes.;

   Sammanfattning : The subject of internationalization of Born Global small and medium-sized enterprises (SMEs) that start cross-border business operations shortly after the company’s foundation has received growing scholarly attention in the last decades. Although the research of the influence of the market knowledge - information a firm has about a specific foreign market, on internationalization decisions was developing rapidly to account for the challenges of the established internationalization theories, multi-factor comprehensive analysis of the influence of all the interlinked factors of the market knowledge remains overlooked by research. LÄS MER