Sökning: "impact of culture in marketing study"

Visar resultat 31 - 35 av 82 uppsatser innehållade orden impact of culture in marketing study.

1. 31. Branding and consumers in the kitchen appliances industry context : An exploratory study with a focus on customer experience

   Master-uppsats, Uppsala universitet/Industriell teknik

   Författare :Nicola Mantellina; Rosendo Solvas Navarro; [2019]
   Nyckelord :brands; consumers; consumers experience; competitive advantage; loyalty; marketing; business strategy; brand loyalty; branding strategies; brand management theories.;

   Sammanfattning : Researchers have shown that strategies focused on building long-term competitive advantage tend to be more profitable for businesses. Further, companies have traditionally put their focus on strategies and on marketing tangible attributes of products and services such as quality, price and so on to differentiate from the competitors (Mascarenhas et al, 2006). LÄS MER

3. 32. The factors of consumer behavior and the sharing economy : A quantitative study

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Yun Wang; [2018]
   Nyckelord :Sharing economy; consumer behavior; social; cuture; B2C; C2C; collaborative consumption; marketing strategy.;

   Sammanfattning : Purpose: The purpose of this study is to investigate the relationship between consumer behavior and the business (B2C and C2C) in the sharing economy. Research questions: What factors of Consumer behaviour effect C2C business in sharing economy? What factors of Consumer behaviour effect B2C business in sharing economy? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 120 respondents in China. LÄS MER

4. 33. Filling the Void: Investigating the Impact of The Digital Society on Generation Z’s Relationships

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Joana Gama Filho; Melanie Hopkins; [2018]
   Nyckelord :Critical Studies; Consumer Culture Studies; Postmodernism; Internet; Love; Interpersonal Relationships; Social Media; Dating Apps; Tinder; Digital Society; Business and Economics;

   Sammanfattning : Purpose: The purpose of this research is to contribute to the knowledge about Generation Z in the consumer society context, through a critical investigation of the possible negative impacts of the internalization of the consumerist mentality within the digital capitalist society. This is relevant since such internalization could interfere with the capacity of individuals to maintain long-term relations and influences their overall wellbeing through the stimulation of anxiety, loneliness, sense of inadequacy, and fleeting actions, among others. LÄS MER

5. 34. Is social media a fortune or misfortune? —The art film’s dilemma and breakthrough.

   Magister-uppsats, Uppsala universitet/Institutionen för informatik och media

   Författare :LI YIJIA; [2018]
   Nyckelord :Social media; Art film; Online marketing;

   Sammanfattning : In China, Weibo is a social software that almost everyone uses. Weibo does not only provide an arena for users to share their experiences with friends but also offers a platform for companies to promote their products. From 2014, the distributors of the films began to use Weibo as one of their main marketing tools. LÄS MER

7. 35. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

   Magister-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Författare :Annika Reitz; [2018]
   Nyckelord :Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

   Sammanfattning : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. LÄS MER