Sökning: "infleuncers"

Hittade 1 uppsats innehållade ordet infleuncers.

  1. 1. Understanding the royalties of social media : En kvalitativ studie om hur konsumenter upplever varumärkeskommunikationen på sociala medier

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Sava Samin; Ferha Ahmed; [2019]
    Nyckelord :Brand communication; sociala media; influencers; influencer marketing; consumer behavior; consumer attitude; attitude; credibility; purchase intention.; varumärkeskommunikation; sociala medier; infleuncers; influencer marketing; konsumentbeteende; konsumentattityd; attityder; trovärdighet; köpintention.;

    Sammanfattning : Social media is dependent on society, and society is dependent on social media. The internetbased platforms have today taken the world by storm. Words like "comment", "like" and "post" are central concepts on social media that have come to be new communication tools. LÄS MER