Sökning: "international marketing economy"

Visar resultat 1 - 5 av 54 uppsatser innehållade orden international marketing economy.

  1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Jakob Funck; Marcus Schöneman; [2024-02-13]
    Nyckelord :Digitalization; Internationalization; SME;

    Sammanfattning : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. LÄS MER

  3. 2. Hållbarhetsredovisning som marknadsföringsverktyg – En undersökning av de marknadsföringsrättsliga konsekvenserna av företagens hållbarhetsredovisning

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Saga Sthen; [2023]
    Nyckelord :EU-rätt; associationsrätt; marknadsföringsrätt; miljöpåståenden; hållbarhetsredovisning; Law and Political Science;

    Sammanfattning : Environmental and climate issues are becoming increasingly relevant in society. Both consumers and companies, as well as international organizations are placing greater focus on these issues. LÄS MER

  4. 3. Contributions of Cooperatives in Agricultural Marketin : a Case study of the Cashew nut product in the Mtwara Region

    Master-uppsats, SLU/Dept. of Economics

    Författare :Grace Cholobi; [2023]
    Nyckelord :Agricultural; Cooperative; contribution; Famers; Market; Members; Tanzania;

    Sammanfattning : Tanzania's Government Cooperative Act 2008 presents a promising step in the right direction toward agricultural growth in Tanzania by promoting the development of a cooperative sector. Agriculture in Tanzania plays a significant role in the economy, particularly cash crops. LÄS MER

  5. 4. Examining the effectiveness of various leadership styles in Indian companies during the Covid-19 pandemic

    Master-uppsats, Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Författare :Rohan Geddada Sagar; Bhavin Chauhan; [2021]
    Nyckelord :Pandemic; Leadership style; Covid-19; Effectiveness;

    Sammanfattning : The purpose of this study is to find out which leadership styles are effective during the COVID-19 pandemic in India. In this study, the term “effective leadership styles” is used for defining the efficiency level of a leadership style in COVID-19 pandemic. LÄS MER

  7. 5. Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Hanzhang Jin; Yuchen Liu; [2021]
    Nyckelord :Overseas political challenge; Consumers purchase willingness; Brand awareness; Brand image; Chinese multinationals; Signaling theor;

    Sammanfattning : Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. LÄS MER