Sökning: "rapport marknadsföring"
Visar resultat 6 - 10 av 104 uppsatser innehållade orden rapport marknadsföring.
6. Instagram Content Publishing and Its Effect on Stock Prices for Swedish Firms : A multiple case study on the economic effect of social media publishing for firms
Uppsats för yrkesexamina på avancerad nivå, Blekinge Tekniska Högskola/Institutionen för industriell ekonomiSammanfattning : Background. Instagram as a social media platform is used by firms as both a com- munication, marketing and promotion tool. In analyses of firms on Twitter, several authors have found connections between positive changes in stock returns and posts on Twitter regarding the firm, both from and about the firm. LÄS MER
7. Varumärke vs. Varumärke - En studie om privata vårdbolags differentiering på marknaden
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Titel: Varumärke vs. Varumärke - En studie om privata vårdbolags differentiering på marknaden. Författare: Anna Sjöholm, Emilia Sehlin Handledare: Carina Holmberg Bakgrund: De senaste decennierna har privatiseringen inom den svenska hälso- och sjukvården ökat både inom primärvården, specialvården och forskningsområdet. LÄS MER
8. Prediction of the future trend of e-commerce
Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : In recent years more companies have invested in electronic commerce as a result of more customers using the internet as a tool for shopping. However, the basics of marketing still apply to online stores, and thus companies need to conduct market analyses of customers and the online market to be able to successfully target customers online. LÄS MER
9. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society
Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. LÄS MER
10. Predicting Influencer Actual Reach Using Linear Regression
Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)Sammanfattning : The influencer marketing industry has seen a tremendous growth in recent years, yet the effectiveness of this marketing form is still largely unexplored. This report aims to explore how various performance measures are linked to the reach of social media pages, utilizing the linear regression model. LÄS MER