Sökning: "relationship marketing tactics"
Visar resultat 1 - 5 av 10 uppsatser innehållade orden relationship marketing tactics.
1. Followers’ Perception of Transparency in Persuasive Intent : The Role of Parasocial Relationship and Persuasion Knowledge in Sponsored Content
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: Social media marketing has grown rapidly in recent years and has become a standard tool for marketers. As a result, companies use social media influencers (SMIs) to reach their target audiences. One important aspect of influencer marketing is the relational aspect. LÄS MER
2. White Nicotine Pouches of Freedom?
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : In today’s digital climate, consumers are constantly exposed to marketing and communication from companies and organisations. The increase in marketing has subsequently led to the birth of new, and in some cases, misleading advertising strategies, such as Greenwashing and Healthwashing. LÄS MER
3. Digital inbound marketing as an approach to scale up B2B sales
M1-uppsats, Lunds universitet/ProduktionsekonomiSammanfattning : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. LÄS MER
4. How relationship marketing tactics affect customer satisfaction : Evidence of supermarket industry
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Within the competitive marketing environment, companies are faced with many challenges to stay competitive. Companies are consistently trying to establish the longterm relationship with customers by satisfying them as much as possible. LÄS MER
5. Content Marketing: New Opportunities for Building Strong Brands Online
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Content Marketing: New Opportunities for Building Strong Brands Online Date of the Seminar: 2nd June 2014 Course: BUSN39 Degree project in Global Marketing, Master Thesis Authors: Atina Georgieva and Alexandra Djoukanova Supervisor: Veronika Tarnovskaya Keywords: Digital content, content marketing, online branding, brand equity online Thesis purpose: The purpose of this thesis is to illustrate the opportunities that digital content creates for companies to strengthen their online brands. The present research takes a managerial perspective on the content marketing process and explores how digital content can be used to build brand equity online. LÄS MER