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Visar resultat 1 - 5 av 83 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Breaking the Walls : The First Pride March in Bosnia and Herzegovina

    Master-uppsats, Umeå universitet/Statsvetenskapliga institutionen

    Författare :Stipo Mihaljevic; [2020]
    Nyckelord :Pride March; LGBTI; BiH; discrimination; human rights; Europeanisation;

    Sammanfattning : Pride Marches are usually considered as the most important manifestations of LGBTI activism and politics, either as festive and commercial celebrations or protests against violations of human rights of the LGBTI population. The first BiH Pride March from September 2019 successfully took the form of the latter, under heavy security measures and without any incidents in Sarajevo. LÄS MER

  2. 2. Är det verkligen skillnad? - Trovärdighet i miljöreklam

    Kandidat-uppsats, Malmö universitet/Kultur och samhälle

    Författare :Adam Danielsson; [2020]
    Nyckelord :Greenwashing; Grön Marknadsföring; Kritisk Retorikanalys; Trovärdighet i Reklam; Burkes Pentad; Filmtekniska Komponenter;

    Sammanfattning : Den här uppsatsen syftar till att undersöka hur trovärdighet i reklam skapas genom vilka val som görs när det kommer till narratologiska och filmtekniska komponenter. Genom en kritisk retorikanalys med stöd av narratologi och filmteknisk teori, granskas reklamfilmen ​Gunde Svan och sjungande grenar som drivmedelsbolaget Preem gav ut hösten 2019. LÄS MER

  3. 3. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    Magister-uppsats, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Nyckelord :;

    Sammanfattning : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. LÄS MER

  4. 4. Ungdomars självporträttspraktiker på Instagram

    Uppsats för yrkesexamina på grundnivå, Malmö universitet/Lärande och samhälle

    Författare :Hampus Hagnell; Hanna Albrektson; [2020]
    Nyckelord :Identity; Gender performance; Instagram; Self-portrait; youth; Critical Discourse Analysis; Construction;

    Sammanfattning : This teacher graduate thesis investigates self-portrait practices of youth on Instagram; in order to, shed light on how Swedish youth of today construct and perform identity through self-portrait practices on Instagram, and how these constructs reproduce gendered stereotypes and norms. The study employed visual critical discourse analysis utilizing Fairclough’s three dimensional model with Cultural Studies a theoretical framework. LÄS MER

  5. 5. Understanding the design and delivery of customer experience from multiple perspectives : A case study within luxury travel industry

    Master-uppsats, Uppsala universitet/Industriell teknik; Uppsala universitet/Industriell teknik

    Författare :Gurruraj Anantharramu; Pascal Kaiser; [2020]
    Nyckelord :Experience Economy; Customer Experience; Customer Journey; Touchpoints; Co-creation; Customer; Luxury Travel Industry; Supply-Chain;

    Sammanfattning : Staging experiences and providing optimal customer experience has become the new battlefield within the marketing segment, since the introduction of experience economy. The modern customer has multiple devices, channels and touchpoints to interact with the organization and with rapidly changing digital technology, where the product or service information are available online 24/7, he/ she is in-charge of his/ her own experiences. LÄS MER