Sökning: "trust towards social media"

Visar resultat 1 - 5 av 113 uppsatser innehållade orden trust towards social media.

1. 1. UNGA VUXNAS UPPFATTNINGAR OM FALSKA NYHETER OCH DERAS TILLIT TILL NYHETSKANALER. En kvalitativ intervjustudie

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Andrea Ångman; [2024-03-01]
   Nyckelord :Fake news;

   Sammanfattning : The purpose of this study is to look into what low-educated and highly-educated young adults aged 20-30 think affects the spread of fake news and how they feel that their trust in news sources is affected when they become increasingly exposed to it. By mapping the respondents' view of the phenomenon of fake news and its influence on their information intake, the study aims to understand whether their trust in news sources is affected. LÄS MER

3. 2. Communications Effect on Trust in The Hybrid Workplace. An explorative case study of an outsourcing company providing financial services

   Master-uppsats, Institutionen för tillämpad informationsteknologi

   Författare :Linn Gyllenhammar Byström; [2023-11-22]
   Nyckelord :trust; communication; hybrid workplace; media synchronicity theory; social exchange theory;

   Sammanfattning : The COVID-19 pandemic transformed the way people work, with many organizations shifting to remote work as the result. As we move towards a post-pandemic world, the hybrid working method that combines remote and in-office work is becoming increasingly popular and not likely to go away. LÄS MER

4. 3. Dålig PR är bra PR. En kvalitativ intervjustudie om trovärdighet och förtroende för Public Relations

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Michaela Matsson Amneteg; [2023-11-17]
   Nyckelord :Public Relations; PR; trovärdighet; förtroende;

   Sammanfattning : Executive summary PR, short for public relations, has become a word associated with manipulation, propaganda and often characterized by low trust and low credibility according to research. Associating PR with lies or tricks is perceived to be a pattern, simultaneously PR practitioners are portrayed in popular culture as glamorous and social individuals. LÄS MER

5. 4. Scrollande hjärnor, kalkylerade annonser: en studie om konsumenters attityder till algoritmisk marknadsföring i sociala medier och dess bakomliggande faktorer

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Arvid Barregren; Louise Bergendahl; [2023-11-07]
   Nyckelord :algorithms; digital marketing; social media; TAM; attitudes; knowledge; relevance; integrity; trust;

   Sammanfattning : Existing literature argues that with the commercialisation of the Internet, marketing has moved from a physical activity to a fluid and digital one. Over time, social media has become a central and important channel for reaching consumers, which has fundamentally changed the way marketing is conducted today. LÄS MER

7. 5. “DET ÄR EN UTOPI ATT TRO ATT ALLA BARA ÄR PÅ TÅGET OCH SJUNGER JA TILL ALLTING.” En kvalitativ intervjustudie om socialchefers erfarenheter av konflikter mellan det politiska styret, verksamheten och externa aktörer.

   Kandidat-uppsats, Göteborgs universitet/Institutionen för socialt arbete

   Författare :Dominique Lussenburg; Jakob Ivarsson; [2023-01-02]
   Nyckelord :domänteori; förvaltning; konflikter; samverkan; tillitsbaserad styrning; domain theory; management; conflicts; cooperation; trust-based governance;

   Sammanfattning : Leading a social service organization can be a challenging task. Within social services administrations there are three levels whose widely different perspectives make communication and relationships within social services administrations difficult, as well as creating room for misunderstandings and disagreements. LÄS MER