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Visar resultat 1 - 5 av 10 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :John Örman; Arvid Özcan-Arvidsson; [2023]
    Nyckelord :Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Sammanfattning : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. LÄS MER

  3. 2. ETT NÖDVÄNDIGT ONT

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :John Andersson; Arvid Holmqvist; [2022-08-01]
    Nyckelord :Native annonser; native ads; Facebook; medvetenhet; attityder; Persuasion Knowledge Model; gestaltlagar; Reactance theory;

    Sammanfattning : Every day we are exposed to a large amount of advertisements. As social media has become an important part of many people's lives, advertising on these platforms has also become important for advertisers and major sources of income for the companies behind the social media. LÄS MER

  4. 3. Commercialization of New Food Sources : The Case of Macroalgae

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Arvid Löfving; John Wall; [2022]
    Nyckelord :Macroalgae; Business model; Value proposition; Value chain; Business ecosystem; New food sources; Aquatic Cultivation;

    Sammanfattning : Purpose - Macroalgae has sprung up and become one of the most promising new food sources. With its high nutritional value and sustainable cultivation process, it holds a crucial part in sustainable transformation. LÄS MER

  5. 4. Clustering and Classification of Time Series in Real-Time Strategy Games - A machine learning approach for mapping StarCraft II games to clusters of game state time series while limited by fog of war

    Kandidat-uppsats, Göteborgs universitet/Institutionen för data- och informationsteknik

    Författare :Olof Enström; Fredrik Hagström; John Segerstedt; Fredrik Viberg; Arvid Wartenberg; David Weber Fors; [2020-10-29]
    Nyckelord :Classification problem; Cluster analysis; Hierarchical clustering; Machine learning; Neural network; Random forest; Real-time strategy; StarCraft II; Time series;

    Sammanfattning : Real-time strategy (RTS) games feature vast action spaces and incomplete information, thus requiring lengthy training times for AI-agents to master them at the level of a human expert. Based on the inherent complexity and the strategical interplay between the players of an RTS game, it is hypothesized that data sets of played games exhibit clustering properties as a result of the actions made by the players. LÄS MER

  7. 5. Vatten i en föränderlig miljö : om skyfallshantering i Malmö

    Kandidat-uppsats, SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Författare :Arvid Wendel; [2019]
    Nyckelord :dagvatten; dagvattenhantering; skyfall; hållbar; Malmö;

    Sammanfattning : Den globala uppvärmningen och dess konsekvenser är ett faktum. I det naturliga hydrologiska kretsloppet utnyttjas vatten som faller över jorden som resurs och slussas runt i kretsloppet. LÄS MER