Sökning: "Brand Preference"

Visar resultat 1 - 5 av 55 uppsatser innehållade orden Brand Preference.

  1. 1. Time to prime: En studie i auditory & olfactory priming

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Victor Bogestrand; Maria Carlsson; Anton Gustafsson; [2022]
    Nyckelord :Priming; unconsciousness; manipulation; olfactory; auditory; Business and Economics;

    Sammanfattning : New perspectives on how to best market your brand or products is an ever changing subject. A seemingly unnoticed development in the eyes of ordinary people has been that marketing psychology has become more and more potent in the industry of marketers and brand developers. LÄS MER

  2. 2. Brand Equity and Data Privacy: Beyond Selling Eyeballs : A business case for online privacy-friendly data practices in regions covered by the GDPR.

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Maria Arango Kure; [2022]
    Nyckelord :Online brand equity; consumer behavior; pay-with-data transactions; data disclosure; privacy preferences; data control techniques;

    Sammanfattning : This thesis investigates the ways in which businesses’ privacy practices in pay-with-data scenarios affect the way users interact with the business, both in terms of their on-site behavior and the creation of brand equity, in regions covered by the GDPR. I address a gap in the literature by exploring a possible business case for using privacy-friendly data collection practices in the context of brand equity creation and growth. LÄS MER

  3. 3. From /færj/ to /rang/ : Strategies for textiles and colours for sustainable product design

    Master-uppsats, Linnéuniversitetet/Institutionen för design (DE)

    Författare :Aniena Francis; [2022]
    Nyckelord :Product development branding strategy cultural value colour in india colour and textile;

    Sammanfattning : Colour is used as a form of communication which represent ideas, feelings, and emotions. The possibility to use colour as a symbol for interpretations is endless. Colour represents different things in different part of the world and hence understanding the colour psychology is important in product design. LÄS MER

  4. 4. Nötkreaturs betningsbeteende på bränt och på obränt naturbete

    Kandidat-uppsats, SLU/Dept. of Animal Environment and Health

    Författare :My Strömgren; [2021]
    Nyckelord :betningsbeteende; brand; nötkreatur; naturbete; obränt bete; bränt bete;

    Sammanfattning : Habitats worldwide have undergone changes which have had effects on the living conditions for many species. Some landscapes have opened up due to agriculture, others have changed into fragmented monocultural habitats due to forestation. LÄS MER

  5. 5. Customers' Perceptions on Logotype Prominence for High- and Low-end Apparel Brands

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Naomi Alamaa; Alexandra Causic; [2021]
    Nyckelord :logotype placement and size; third-person effect; signalling theory; intrinsic and extrinsic; hedonism; uniqueness and materialism;

    Sammanfattning : This quantitative study examines customers' preferences when it comes to logotype placement and size, and how these preferences differ for high- and low-end fashion brands. A customer survey (n=262) was conducted where the participants were asked questions regarding self-image, motivations to purchase luxury and demographics. LÄS MER