Sökning: "Buying behaviours"

Visar resultat 1 - 5 av 34 uppsatser innehållade orden Buying behaviours.

  1. 1. Faktorer som kan påverka konsumentbeteende vid köpbeslut av modekläder på näten

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Maryam Ebeid; David Arsic; [2023]
    Nyckelord :Consumer behavior; Decision-making process The five-stage buying decision process; Online shopping; E-commerce; Fashion industry; Factors; Konsumentbeteende; Köpbeslutsprocessen; Näthandel; E-handel; Modebranschen; Faktorer;

    Sammanfattning : This study aims to explore consumer behaviors and purchase decisions in e-commerce within the fashion industry. E-commerce has grown significantly in Sweden over the past years and the fashion industry has experienced rapid growth in e-commerce, becoming an important aspect of consumers' purchasing habits. LÄS MER

  3. 2. Panic buying in Sweden during Covid-19 : An analysis on the effects of panic buying during Covid-19 on the CPI values of groceries in Sweden

    Kandidat-uppsats,

    Författare :Amanda Heisar Ebermark; Polina Ustinova; [2022]
    Nyckelord :Panic buying. Supply shortages; Covid-19; Regression model; Consumer behaviour; Consumer Price Index.;

    Sammanfattning : This paper investigated the effects of panic buying induced by the Covid-19 pandemic on groceries' Consumer Price Index (CPI) within Sweden. The years of interest are mainly 2020 to 2021. However, the thesis also looks into years before the pandemic, specifically 2018-2019. LÄS MER

  4. 3. How does CSI influence consumer buying behaviour? The mediating role of corporate image and the moderating role of consumers’ demographic factors.

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :XU YUNSHU; YAO KAIYU; [2022]
    Nyckelord :Corporate social irresponsibility; corporate image; consumer buying behaviour;

    Sammanfattning : Given the increasingly complex nature of contemporary companies, the risk of corporate social irresponsibility (CSI) behaviours is increasing; it is important for organisations to prevent incidences of CSI to maintain competitive advantage. This study investigates the impact of CSI behaviour on both corporate image and consumer buying behaviour. LÄS MER

  5. 4. E-handelskunders köpbeteenden : En kvantitativ studie om köpbeteenden och beslutsfattande i förhållande till hållbara leverans- och returalternativ

    Kandidat-uppsats, Malmö universitet/Institute for Urban Research (IUR)

    Författare :Cristian Mazilu; Jonatan Schlyter Sjöslätt; Sirin El Mokbel; [2022]
    Nyckelord :E-commerce; Buying Behaviour; Sustainability; Environment; B2C; Delivery; Return; E-handel; Köpbeteende; Hållbarhet; Miljö; B2C; Leverans; Retur;

    Sammanfattning : Det har under de senaste åren skett en signifikant e-handelstillväxt, inte minst till följd av den rådande Covid-19 pandemin, utan även eftersom kunder konsumerar sina produkter online i större omfattning än tidigare. Därtill har anpassningsförmågan hos ehandelsaktörer blivit allt viktigare, vilket synliggörs genom att fler e-handlare erbjuder sina kunder ett brett urval av leverantörer och leveransmetoder. LÄS MER

  7. 5. Are companies in Luleå not responding to negative reviews - and are consumers in Luleå reading the reviews?

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Johan Eriksson; Axel Rudling; [2022]
    Nyckelord :Electronic word-of-mouth; word-of-mouth; negative reviews; reviews; service recovery; eWOM; WOM; negative; positive; survey; Luleå;

    Sammanfattning : People's engagements in social communities online have over recent years proven to be of great importance on others' opinions when purchasing products. Word-of-Mouth (WOM) has been around since ancient times and is a concept about consumers communicating with each other about their experience about services and products. LÄS MER