Sökning: "CRM Nordea"

Hittade 4 uppsatser innehållade orden CRM Nordea.

1. 1. Kundrelationer inom banksektorn : Hur svenska storbanker verkar för att säkerställa kontinuitet och lönsamhet inom studentsegmentet

   Kandidat-uppsats, Institutionen för marknadsföring (MF)

   Författare :Biqila Gebeyehu; David Hörnsten; [2013]
   Nyckelord :Banker; Studenter; Customer Relationship Management CRM ; Customer Aset Management CAM ; Segmentering; Marknadsföring;

   Sammanfattning : The purpose of this study is to investigate how the major swedish banks look upon and promote student profitability as well as long-term relationships within the student segment from a CRM point of view. The study incorporates a qualitative course of action with an abductive research approach which has been carried out by conducting personal and telephone interviews with representatives from three out of the four major swedish banks Nordea, Swedbank and Handelsbanken. LÄS MER

3. 2. CRM-En fallstudie av Nordea Private Banking

   Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

   Författare :David Johansson; Mikael Westin; [2013]
   Nyckelord :CRM; Customer relationship management; Relationsmarknadsföring; Bank;

   Sammanfattning : Title:                                  CRM – A case study of Nordea Private Banking Autors:                               David Johansson & Mikael Westin         Advisor:                             Ulf Aagerup Level:                                 Bachelor thesis in International marketing, (15 ECTS), Spring 2013. Keywords:                         CRM, Relationship marketing, Private Banking Question:                           How does Nordea Private Banking work with CRM to get high customer loyalty? Purpose:                            Study and to learn how Nordea Private Banking is working to bring in new customers and keep existing customers loyal. LÄS MER

4. 3. Nordea Liv och Pension under finanskris

   Kandidat-uppsats, Avdelningen för ekonomi

   Författare :Seyithan Öngörur; Adnan Yari; [2010]
   Nyckelord :Financial crises; Nordea Life and Pension; Marketing; CRM; Advising; Finance; Nordea Liv och pension; finanskris; marknadsföring; CRM; Customer Relationship Management; Rådgivning; Bank; Finans;

   Sammanfattning : Title: Nordea Life and Pension during financial crisis   Subject: Business administration, Candidate thesis 15 p.   Authors: Seyithan Öngörur och Adnan Yari   Instructor: Peter Lindberg   Date: 2010-01-13   Key words: Nordea, the financial crisis, advice, marketing, customer relationship   Purpose: The purpose of the study is to provide an understanding of how the financial crisis has affected Nordea Life and Pensions market growth based on market share. LÄS MER

5. 4. What a Difference a Bank Makes

   Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Författare :Alexander Klaus; Ségolène Marie; [2006]
   Nyckelord :Bank Differentiation; Customer Relationship Management; Marketing Mix; Financial Service Marketing;

   Sammanfattning : Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. LÄS MER