Sökning: "Consumer reasoning"

Visar resultat 21 - 25 av 87 uppsatser innehållade orden Consumer reasoning.

  1. 21. Generation Z’s Perceived Value of Customised Fashion : A Mixed Method Approach

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Cornelia Flodemark; Rahel Zumbuehl; [2021]
    Nyckelord :Perceived Consumer Value; Customisation; Customised Fashion; Generation Z;

    Sammanfattning : The standardised approach of producing fashion products in conjunction with the fast fashion trend has triggered a throwaway culture where premature disposal of well- functioning fashion products is a major problem. However, a shift has been revealed with the emerging demand for personalised fashion, as opposed to standardised garments. LÄS MER

  3. 22. Second hand: Ofräscht och billigt : En kvalitativ studie om gymnasieelevers attityder till second hand-köp inom modehandeln

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sebastian Lindblom; Stina Hägg; Elin Rådberg; [2021]
    Nyckelord :Second hand; barriers; motive; attitudes; theory of planned behaviour; the buying process. 4; Second hand; barriärer; motiv; attityder; teori om planerat beteende; köpprocessen.;

    Sammanfattning : Second hand har genomgått olika faser sedan många år tillbaka och har med tiden ändrat status för konsumenten. Idag kan second han bäras med omtanke för miljön och hållbar konsumtion eller som en modetrend. Idag har det utvecklats fler second hand-verksamheter som möter den allt mer miljömedvetna konsumenten. LÄS MER

  4. 23. COVID-19’s Effect on Consumer Decision-Making in Millennials :  A Study of Fashion Consumption in Sweden

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Rafae Ahmad; Yuki Tsuchida; Robin Jonsson; [2021]
    Nyckelord :Covid-19; Fashion; Millennials; Consumer Decision-Making;

    Sammanfattning : Background: With the COVID-19 pandemic having brought on drastic lifestyle changes in the form of lockdowns, stay at home orders and social distancing directives, there exists an avenue for research for how these circumstances have affected the decision-making process of millennials towards fashion products. This can be done by exploring the changes that the COVID-19 pandemic has had on millennials' consumer decision making process. LÄS MER

  5. 24. You Shall Not Pass : A study about Barriers and subsequent Consequences of Sustainable Business Models in the Swedish Clothing & Textile Industry

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Carl Munck af Rosenschöld; Joel Lindholm; [2021]
    Nyckelord :Sustainable Business Model; Organisation Barrier; Circular Economy; Clothing Textile Industry;

    Sammanfattning : Background: Sustainability is becoming increasingly important from a consumer’s perspective when it comes to their preferences. Simultaneously, mass-market apparel brands are struggling to meet the demand for sustainable clothing and textile products. LÄS MER

  7. 25. To shop or not to shop? : A study on consumers' motivation for visiting physical retail stores during Covid-19 and how it is justified

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Mathilda Sitar; Fredrik Sjöberg; [2021]
    Nyckelord :Generation Z; Hedonism; Justification; Neutralization theory; Utilitarianism;

    Sammanfattning : Covid-19 has affected people’s lives due to the restrictions and recommendations. The Swedish public health authority urged the residents to abstain from being in indoor environments such as stores, therefore is the action seen as a misbehaviour. Meanwhile, city centres are dying, therefore are the consumers facing a difficult dilemma. LÄS MER