Sökning: "Invisible Branding"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden Invisible Branding.

  1. 1. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry

    Master-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Sara Elamir; Davide Licheri; [2020]
    Nyckelord :Co-branding; Ingredient branding; Perceived quality; Brand loyalty; brand image Automotive industry;

    Sammanfattning : In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that, the firms should communicate efficiently regarding quality, in order to influence the consumers´ perception towards quality. LÄS MER

  3. 2. Grandma on YouTube: a case study of the older female YouTuber Korea Grandma

    Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Författare :Min Joo Kim; [2020]
    Nyckelord :micro-celebrity; older adults; older women; ageism; gendered; YouTube; South Korea; Korea Grandma; granfluencer; silver creator; Social Sciences;

    Sammanfattning : Older women have long been invisible and marginalized in society and culture at large because of the ‘gendered’ ageist stereotypes towards them. Especially, ageist stereotypes towards older women have been reinforced by their invisibility and stereotypical portrayals in traditional media. LÄS MER

  4. 3. Finns det plats för alla? En kvalitativ studie kring kommunal platsmarknadsföring

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Alice Larsson; [2016]
    Nyckelord :strategic communication; place branding; municipal place brands; citizens strategisk kommunikation; platsmarknadsföring; kommunala platsvarumärke; medborgare; Social Sciences;

    Sammanfattning : This study examines the involvement and visibility of the citizens in municipal place branding, a trending phenomenon which has been criticized for not taking the diversity of a place, and its citizens, into consideration. The aim of this study is to elucidate how this problem is perceived by pro-fessionals. LÄS MER

  5. 4. Landsbygd i översiktsplanering : en rumslig diskursanalys med exemplet Svedala

    Master-uppsats, SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Författare :Natalie Coquand; [2016]
    Nyckelord :diskurs; landsbygd; översiktsplan; representation; makt; rumsbegrepp; dikotomi;

    Sammanfattning : Urbanization and urban planning have increasingly taken the fokus from the countryside to urban centers and have left rural areas in the shadows of the debate. This has ultimately led to polarizing between cities and rural areas. LÄS MER

  7. 5. Is the Invisible Really Invisible? : A qualitative study about how consumer’s attitudes are affected by ingredient branding

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Jakob Steinstö; [2016]
    Nyckelord :Branding; Ingredient Branding; Attitudes; Consumer Behavior;

    Sammanfattning : Background: Branding in the B2B sector can be conducted in a phenomenon called ingredient branding. Ingredient branding is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. An ingredient brand works as a guarantor for the host brand. LÄS MER