Sökning: "Message strategies"

Visar resultat 1 - 5 av 217 uppsatser innehållade orden Message strategies.

  1. 1. I förtroendekrisens skottlinje : En experimentell studie om krismeddelanden från influencers och organisationer och deras effekt på mottagarnas upplevda förtroende

    Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Emma Fransson; Ebba Sandberg; [2024]
    Nyckelord :crisis communication; trust; influencers; organizations; crisis of trust; experiment; kriskommunikation; förtroende; influencers; organisationer; förtroendekris; experiment;

    Sammanfattning : "The best way to manage a crisis is to prevent one" (Coombs, 2019, p.19). A statement that in its simplicity is extremely powerful. However, today's digitalized society has contributed to the rapid dissemination of information and scrutiny of content that has complicated the management of crises. LÄS MER

  3. 2. Ledare online. : En kvalitativ innehållsanalys av tio hemsidor skapade av rörelser med bakgrund i västerländsk esoterism och deras porträttering av auktoriteter.

    Kandidat-uppsats, Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

    Författare :Sabina Nederman; [2024]
    Nyckelord :Western esotericism; websites; authority;

    Sammanfattning : This study investigates how key figures in new religious movements (NRMs) with roots in Western esotericism establish their authority on movements' websites. This study aims to provide a more comprehensive picture of ten key figures than previous research that focused on single key figures within esoteric movements. LÄS MER

  4. 3. Kontroll i Kaoset - En Fallstudie på Oatlys Kris- och Kommunikationsstrategier

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Samuel-Maxim Petrik; Oscar Holgersson; [2024]
    Nyckelord :Krishantering; Kriskommunikation; Intressenter; Varumärkesaktivism; Hållbarhet; Business and Economics;

    Sammanfattning : Research questions: How do internal and external crisis communication interact with each other and how does this play a role in crisis management in companies that apply brand activism? Purpose: The purpose of this essay is to gain a deeper understanding of how internal and external crisis communication affect each other and how the interaction between these affect the company's crisis management. Methodology: The choice of methodology that was made was based on a hermeneutic research strategy, together with a qualitative research strategy. LÄS MER

  5. 4. Reputation Management in a Digital Age : How start-ups control their online reputation

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Fanny Jacobsson; Lo Meh Paw; [2024]
    Nyckelord :Online Reputation Management; Brand Equity; Startups; Image;

    Sammanfattning : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). LÄS MER

  7. 5. Constructing Heroes and Villains : Identifying Narratives in the Ukrainian Defence’s Social Media Presence

    Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

    Författare :Lydia Holmén; [2023]
    Nyckelord :digital diplomacy; nation branding; security branding; narrative; security narrative;

    Sammanfattning : This paper examines the narratives that Ukraine is telling through their official Defence of Ukraine account on X, and what the implications of those narratives are. At the time of this study, a conflict is taking place in Ukraine after the invasion of Russia on Ukrainian territory. LÄS MER