Sökning: "Personal shopping data"

Visar resultat 1 - 5 av 54 uppsatser innehållade orden Personal shopping data.

  1. 1. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Axel Hjerpe; Daniel Palmgren; [2023]
    Nyckelord :Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

    Sammanfattning : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. LÄS MER

  3. 2. Den ensamma generationen: en explorativ studie om psykisk ohälsa, konsumtionsbeteende och sociala medier

    Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Lydia Santérus; Alexzandra Österlin; [2023]
    Nyckelord :psykisk hälsa; ensamhet; privatekonomi; konsumtionsbeteende; sociala medier; unga vuxna; könsskillnader; mental health; personal financial situation; loneliness; consumer behavior; social media; young adults; gender differences; Social Sciences;

    Sammanfattning : Recent studies show an increase in debt among young adults, especially young women. The purpose of this study was to examine the relationship between mental health, perceived loneliness, personal financial situation, consumer behavior, the use of social media and how these differ in a gender and generational context. LÄS MER

  4. 3. AI klär dig och integritetsbristen klär av dig

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Emerald Husovic; Ladan Abdullahi Osman; [2023]
    Nyckelord :Artificiell intelligens; digital marknadsföring; AI-driven digital marknadsföring; Kundomvandling; kundresa; personifiering; integritet och dataskydd;

    Sammanfattning : The development of marketing has gone from traditional to digital and then AI-powered marketing. The clothing retailer uses AI to reach out to its customers and personalize the shopping experience. LÄS MER

  5. 4. From Scroll to Cart: Investigating the Influence of TikTok Community Commerce Content on Adult Purchase Behavior

    Master-uppsats,

    Författare :Adia Atwell; [2023]
    Nyckelord :TikTok; Community Commerce; Influence; Purchase Behavior; User-Generated Content; Word of Mouth; Stimulus Organism Response; Social Influence;

    Sammanfattning : With the rise of social media platforms and the increasing popularity of short-form video content, TikTok has emerged as one of the dominant platforms for entertainment, information sharing, and commerce. This thesis aims to examine the influence of community commerce TikTok content on adult users, exploring the impact it has on their purchasing behaviors, perceptions, and overall engagement. LÄS MER

  7. 5. Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Kesavan Madhavan; [2022]
    Nyckelord :Consumer behavior; Second-hand shopping; Purchase Intentions; Theory of Planned Behavior; sustainable consumption; fashion resale industry;

    Sammanfattning : Recent years have witnessed growing consumer interest in sustainable fashion and circular economy trends that focus on the make, use, and recycling. In several developed countries, consumers are more willing towards second-hand consumption. In India, the consumer attitude towards second-hand shopping has been slightly negative for several reasons. LÄS MER