Sökning: "Physical fashion stores"

Visar resultat 1 - 5 av 63 uppsatser innehållade orden Physical fashion stores.

  1. 1. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Stenmark; Klaudia Urda; [2023-07-03]
    Nyckelord :sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

    Sammanfattning : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. LÄS MER

  2. 2. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Nyckelord :Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER

  3. 3. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Ebba Uhlin; Moa Lundberg; [2023]
    Nyckelord :Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Sammanfattning : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. LÄS MER

  4. 4. Fast fashions påverkan på miljön : En studie om konsumenters kunskaper, attityder och beteenden till Fast fashion fördelat mellan kön, ålder och utbildning

    Kandidat-uppsats, Karlstads universitet

    Författare :Saga Ekelund Jonsson; [2023]
    Nyckelord :Fast fashion; consumption; environmental threats; attitude; behavior; sustainability; Fast fashion; konsumtion; miljöhot; attityd; beteende; hållbarhet;

    Sammanfattning : In recent years, the consumption and production of clothing has increased radically because of Fast fashion. Fast fashion is a business model, which means that clothes are sold at cheap prices and enables and encourages the consumer to buy more clothes. LÄS MER

  5. 5. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

    Magister-uppsats,

    Författare :Amanda Persson; Alexandra Millner; [2023]
    Nyckelord :BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

    Sammanfattning : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. LÄS MER