Sökning: "Skånemejerier"

Visar resultat 26 - 30 av 48 uppsatser innehållade ordet Skånemejerier.

  1. 26. Point-of-Purchase Sustainability Communication

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sze En Chee; Kirti Richa; Bing Lu; [2011]
    Nyckelord :Företagsledning; Management of enterprises; brand equity; point-of-purchase; dairy industry; sustainability; marketing communication; management; Business and Economics;

    Sammanfattning : The aim of this study was to better understand the sustainability marketing communication of a Swedish dairy company – Skånemejerier specifically at the point of purchase (POP), and describe how Skånemejerier’s POP sustainability communication could be improved and how it could potentially increase their brand equity. The company is currently using internet and at times other mass media like TV, newspapers etc. LÄS MER

  3. 27. Marketing recommendations designed to build greater awareness of the Hjordnära brand in Stockholm

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Tous Jorge; Alexandra Sarah Mierins; Lyndon Chung; [2011]
    Nyckelord :Management of enterprises; organic food; organic dairy; stockholm; hjordnära; brand awareness; marketing recommendations; branding; Företagsledning; management; Business and Economics;

    Sammanfattning : The motivations for this study stems from Hjordnära’s interest to both, build greater brand awareness in Stockholm, and increase its ability to take market share in the organic dairy segment. Hjordnära is a small organic dairy producer owned by Skånemejerier, Sweden’s third largest producer of dairy products. LÄS MER

  4. 28. Natural, local and sustainable : an analysis of how dairies communicate their environmental work to consumers

    Magister-uppsats, SLU/Dept. of Urban and Rural Development

    Författare :Kristina Bertilsson; [2011]
    Nyckelord :communication; consumer; dairy; discourse analysis; environment; Arla; Milko; Norrmejerier; Skånemejerier;

    Sammanfattning : It has become more and more important for companies to market the environmental work, in order to attract consumers. Since, the interest among consumers has increased regarding sustainability issues connected to companies’ brand images.For the analysis, four dairies were chosen: Arla, Milko, Norrmejerier and Skånemejerier. LÄS MER

  5. 29. Sustainability Marketing Communications. Current State and Future Trends in Marketing Communications. Benchmarking.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Íñigo Guerrero; Dian Wang; Olga Kulak; [2011]
    Nyckelord :Social Network; Skånemejerier; Benchmarking; Trends; Sustainability Marketing Communicatiions; Sustainability; Sustainability Marketing; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The new term “sustainability marketing communications” emerged and the has gained increased interests and implementations in recent years. The aim of the degree project is to provide suggestions to Skånemejerier on the basis of current state in dairies and trends in marketing communications in the entire industry. LÄS MER

  7. 30. Sociala Intranät : Dess användning, möjligheter och risker

    Kandidat-uppsats, Institutionen för datavetenskap, fysik och matematik, DFM

    Författare :Jessica Berner; Andrea Wildt-Persson; [2011]
    Nyckelord :Enterprise 2.0; sociala intranät; kommunikation; informations- och kunskapsutbyte; sociala medier; Skånemejerier; Securitas;

    Sammanfattning : Organizations over the world increasingly start to realize the possibilities of the use of a social intranet, also known as Enterprise 2.0. The social intranets can be used to collaborate and communicate with colleagues in the workplace. Both Cook (2008) and Coope (Barnett, 2011) say that Enterprise 2. LÄS MER