Sökning: "Sustainable purchasing"

Visar resultat 16 - 20 av 298 uppsatser innehållade orden Sustainable purchasing.

  1. 16. To be sustainable or to be fashionable? That is the question... : A quantitative study of the consumer's perspective on CSR in the fast fashion industry

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Maja Hörnell; Emma Alsaker; [2023]
    Nyckelord :CSR; fast fashion; consumer behaviour; purchasing decision; ethic; greenwashing; brand image; CSR; konsumentbeteende; fast fashion; köpbeslut; etik; greenwashing; varumärkesbild;

    Sammanfattning : The purpose of the paper is to create a deeper understanding of the effects a company’s CSR activities have on consumers' purchase decisions in the fast fashion industry. Additionally, how consumers' brand image changes when a company does not meet the criteria for CSR initiatives. LÄS MER

  3. 17. The Adoption of New and Used Electric Vehicles : The difference in the impact of financial factors for new vs. used electric vehicles

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Pierre Johansson; China Venkatareddy Satti; [2023]
    Nyckelord :New Electric Vehicles; Used Electric Vehicles; Financial Factors;

    Sammanfattning : The growth of the market for electric vehicles (EVs) is increasing each year with record numbers of newly registered electric vehicles in 2022. Electric vehicles are considered the key component of a sustainable transportation sector. The knowledge of influential factors on purchase decisions for new EVs is high. LÄS MER

  4. 18. Från ord till handling: bakom konsumenternas gröna fasad : En studie om gapet mellan attityd och handling inom den svenska klädindustrin.

    Master-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Emma Landén; Nazmee Noor; [2023]
    Nyckelord :Corporate Social Responsibility CSR ; Attitude-Behavior Gap ABG ; Consumer behavior; Clothing industry; Sustainability; Ethical consumtion;

    Sammanfattning : The subject of sustainable development is growing in relevance, and never before has research on the subject been as essential. Research shows that the globalization of the clothing industry has a significant impact on both climate and society. LÄS MER

  5. 19. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce

    Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Kimia Emami; Andrea Makarová; [2023]
    Nyckelord :Visual Framing; Framing of Specificity of Terms; E-commerce; Sustainability; Fashion; User Experience Design;

    Sammanfattning :  Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. LÄS MER

  7. 20. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    Master-uppsats,

    Författare :Alice Sbrogio; Kristian Shamon; [2023]
    Nyckelord :sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Sammanfattning : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. LÄS MER