Sökning: "and Share of Wallet"

Visar resultat 6 - 10 av 10 uppsatser innehållade orden and Share of Wallet.

  1. 6. Attitude vs Action - The predictability of attitudinal estimation models on purchasing behaviour

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Frida Boman; Johnny Johansson; [2014]
    Nyckelord :Consumer Behaviour; Consumer Tracking; Purchase Intention; Share of Wallet; Wallet Allocation Rule;

    Sammanfattning : Understanding consumer behaviour has become increasingly important for decision makers. As a result, tracking data to assess consumer attitude, intention and loyalty is growing in popularity. While survey based insights provide knowledge about intended and probable behaviour, this approach does not have full descriptive power for actual behaviour. LÄS MER

  3. 7. Att sälja grönt är skönt - En studie om att öka försäljningen av ekologiska varor

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ida Karlsson; Malin Westin; [2013]
    Nyckelord :Organic products; In-store marketing; Special displays; Space elasticity; Fruit and vegetable department;

    Sammanfattning : The interest for organic food has grown a lot over the last 15 years. Even so, only 3.5 % ofthe share of wallet in Sweden goes to organic food. The purpose of this study is to examine and describe how retailers can get consumers to buy more organic fruits and vegetables. LÄS MER

  4. 8. The Impact of Soccial Networking on Customer loyalty : Facebook case

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Sintset Sylviane; [2012]
    Nyckelord :customer loyalty; social networking sites; Facebook;

    Sammanfattning : This bachelor thesis studies the impact of social networking on customer loyalty. Customer loyalty is defined as a commitment to re-buy a specific product or service in the future, despite external influences. There are several influencers of customer loyalty that must be taken care of, e.g. LÄS MER

  5. 9. Tillfredsställelse och lojalitet från ett kundperspektiv

    Magister-uppsats, Ämnesavdelningen för företagsekonomi; Institutionen för ekonomi

    Författare :Per Nilsson; Thomas Blomqvist; [2010]
    Nyckelord :Customersatisfaction; Customerloyalty; Loyalty; Servicequality; Tillfredsställelse; lojalitet;

    Sammanfattning : Title: Satisfaction and loyalty from a customer viewpoint Level: Final assignment for Master degree in Business Administration Authors: Thomas Blomqvist and Per Nilsson Supervisor: Lars-Torsten Eriksson Date: Januari 2010 Purpose: The overall purpose of our paper is to describe Alfas customers based on the level of satisfaction and loyalty. We also want to find out if there are specific characteristics of customers with a high degree of satisfaction and loyalty. LÄS MER

  7. 10. An Investigation into a Grocery Store Loyalty Card and its Accompanying Promotional Benefits Effect on Service Loyalty

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mattias Velinder Af Trolle; Hites Jina; [2006]
    Nyckelord :Attitudinal Loyalty; Loyalty Scheme; Promotion; Share of Visits; and Share of Wallet; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The purpose of this study is to investigate a loyalty card and its relation to accompanying promotional benefits, and their linkages to grocery retail service loyalty. Also, the aim sets out to find relationships between demographic variables and proneness towards the promotional benefits, the loyalty card, and loyalty. LÄS MER