Sökning: "annoying marketing"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden annoying marketing.

  1. 1. All reklam är jobbig! Eller?

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Cornelia Brännström; Ellen Larsson; Julia Karlsson; [2022-08-01]
    Nyckelord :Sociala medier; reklam; riktad reklam; influencer marketing; tonåringar; attityd; Attitydmodellen;

    Sammanfattning : We live in a society that is embossed by social media. It has gone from being a platform where you share photos and updates with your closest friends, to becoming a platform that influencers make a financial living on. Today it is almost impossible not to be exposed to advertisements on social media, whether it is ads or influencer marketing. LÄS MER

  3. 2. Effektiv TV-reklam? : En kvalitativ studie om potentiella faktorer bakom effektiv TV-reklam samt konsumenters tittarvanor

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Even Romodan; Oscar Sundström; [2021]
    Nyckelord :In-stream video ads; TV-commercials; Entertainment Value; Information Value; Creativity; Brand Image; Celebrity Endorsement; effective TV-commercials; potential factors; Consumer Perspective; Internet; Television; In-stream video ads; TV-reklam; Entertainment Value; Information Value; Kreativitet; Brand Image; Celebrity Endorsement; effektiv TV-reklam; potentiella faktorer; konsumentperspektiv; Internet; TV.;

    Sammanfattning : Bakgrund: Det finns problem kring att avgöra exakt hur effektiva reklamkampanjer är. TV-reklam är det mest inflytelserika mediet och fastän det inte finns belägg för att det direkt leder till något köp så kan det leda till att TV-reklamen förblir i vårt medvetande. LÄS MER

  4. 3. Attractive, annoying or apathetic: Exploring the perception of the contemporary phenomenon of vegan advertisement : The associations of students in the south of Sweden with as vegan advertised assets

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Antoine Marquot; Carolin Meyer; [2019]
    Nyckelord :Vegan; consumer-based marketing; green marketing; sequential exploratory strategy research;

    Sammanfattning : The proliferation of attention given to environmental issues in politics, the media and economics is distinctive for one of the biggest trend movement of the last decades. Past studies have focused on researching green marketing as an emerging topic of importance. LÄS MER

  5. 4. Daylighting and Electric Lighting Integration in the Retail Sector

    Master-uppsats, Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Författare :Rafael Campama Pizarro; [2019]
    Nyckelord :daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

    Sammanfattning : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. LÄS MER

  7. 5. The motivations of Internet users to avoid online advertisements by employing ad blocking extensions

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Angelos Karageorgos; MEng Zhang; [2018]
    Nyckelord :ab blocking; advertising avoidance; online advertising; motivations; Internet users; Business and Economics;

    Sammanfattning : This thesis explores the motivations of online users to avoid online advertising by employing ad blockers. Ad blocker is the filtering technology that blocks online advertising from appearing. Four motives have been identified: privacy concerns, annoying advertisements, browsing experience, and malvertising. LÄS MER