Sökning: "attractivity"

Visar resultat 16 - 20 av 36 uppsatser innehållade ordet attractivity.

  1. 16. Foreign direct investment performance and institutional quality: a French perspective.

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Tom Viguier; Enguerrand Jourdier; [2020]
    Nyckelord :Foreign Direct Investment; Institutional Theory; France; Institutional Quality; International Attractivity; Institutional Determinants;

    Sammanfattning : The purpose of this research is to provide an understanding of the relationship that may exist between the institutional determinants and the inward flow of FDI in France. Indeed, the French government and various decisions-makers have attributed the unique growth of the inward flow of FDI to the institutional quality of the country. LÄS MER

  3. 17. Leder influencer marketing till köp? : En studie från konsumentens perspektiv

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sharon Arzaghi; Madeleine Holm; [2020]
    Nyckelord :Social media; influencer marketing; Instagram; Source credibility; purchase behaviour; entertainment; extraversion; commerciality; Self-monitoring; Social media; influencer marketing; Instagram; Source credibility; köpbeteende; underhållning; extraversion; kommersialitet; Self-monitoring;

    Sammanfattning : Since the increased popularity of social media, new marketing strategies have been developed by companies and marketers in order to advertise more effectively. This has concluded in a new marketing strategy originated from celebrity endorsement, called influencer marketing, which is implied by various brands today and often used on the social media platform Instagram. LÄS MER

  4. 18. Varför minskar söktrycket & vad kan göras åt detta? : En kvalitativ fallstudie av universitetsprogrammet Music & Event Management

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Teodor G. Kulling; Johan Lennartsson; Anton Linderoth; [2020]
    Nyckelord :Högre utbildning; varumärke; söktryck; marknadsföring; relevans; universitet; yrkeshögskola; tillgänglighet.;

    Sammanfattning : This essay is a qualitative case study about the Swedish university programme Music & Event Management (MEM). The programme is a part of the Linneaus University (LNU) and the education takes place at two different locations, the first half of the programme in the small town of Hultsfred and the remaining time in the city of Kalmar. LÄS MER

  5. 19. Ett varumärke för halva Sveriges sjukvård : En kvalitativ fallstudie av Region Västerbottens rekryteringskommunikation

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Matilda Frölin; Victoria Ullsten; [2020]
    Nyckelord :recruitment communication; reception; decoding; branding in public sector; place branding; employer branding; healthcare; rekryteringskommunikation; avkodning; varumärkesarbete i offentlig sektor; platsvarumärke; arbetsgivarvarumärke; sjukvård;

    Sammanfattning : The lack of highly educated medical personnel is increasing in small municipalities which therefore makes it interesting to investigate how Region Västerbotten takes into account that they have three hospitals in different municipalities to recruit for. The purpose of this study was to understand how the region communicate in their recruitment communication together with how this communication is decoded by nursing students and medical students. LÄS MER

  7. 20. Between logics of attractivity and migration management : Third-country national students’ application process to Sweden's Higher Education Institutions

    Master-uppsats, Linköpings universitet/Institutionen för samhälls- och välfärdsstudier

    Författare :Joachim Biela; [2019]
    Nyckelord :Sweden; internationalization; higher education; international students; migration; governmentality.;

    Sammanfattning : In a context where Higher Education Institutions increasingly seek to attract students, this study follows the path of third country national students through their application process. Their particular status, situates them at the intersection between openness and closure. LÄS MER