Sökning: "consumer culture theory CCT"
Visar resultat 6 - 10 av 35 uppsatser innehållade orden consumer culture theory CCT.
6. Do they really get influenced? : A psycho-social study examining the presence of fashion SMIs on Swedish female consumers' fashion related purchasing decisions
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Consumers now more than ever are concerned by a teeming pool of social and cultural powers-Social Media Influencers (SMI)-that influence their purchasing decisions. Fashion as one of the most extensive industries in the world has spurred the rise of fashion SMIs on Instagram. LÄS MER
7. How Do Craft Beer Brands Negotiate Authenticity Using Retro Branding?
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Craft beer brands are booming. However, many craft beer brands employ exceedingly similar retro-evocative techniques to negotiate authenticity with consumers. This article explores how craft beer brands systematically use retro marketing as a tool to negotiate authenticity with customers, through a consumer culture theory (CCT) lens. LÄS MER
8. Meanings of Clothing Consumption for Identity Construction - Comparing Fast Fashion and Slow Fashion Consumers for Sustainability Purposes
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Drawing from literature on identity construction, consumption meanings, consumer culture and fashion consumption, the aim of this study is to compare the conception of clothing consumption of fast fashion and slow fashion consumers, and to develop a broader understanding regarding how consumer culture and symbolic meanings influence identity construction. In times of growing consumption and large negative environmental impacts of the fashion industry, the objective is to provide important implications for how the clothing industry could promote slow fashion behavior rather than fast fashion by creating more sustainable identity meanings for consumers to seek out. LÄS MER
9. Greta-effekten vs. Konsumtionssamhället
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Examensarbetets titel: Greta-effekten vs. Konsumtionssamhället - En studie om Greta Thunbergs del i konsumenters tankar kring hållbar konsumtion Seminariedatum: 2020-01-16 Kurs: FEKH29, Examensarbete i marknadsföring på kandidatnivå Författare: Ebba Ahlborg, Linn Hodell, Clara Risberg Handledare: Clara Gustafsson Nyckelord: Consumer Culture Theory, relationer, miljöaktivism, Greta-effekten, konsumenter, hållbar konsumtion, personligt varumärke Syfte: Syftet med studien är att undersöka om konsumenters relation till varumärket Greta Thunberg har någon del i ett eventuellt hållbart konsumtionstänk. LÄS MER
10. Contextualizing slow fashion – disentangling meanings of sustainable clothing consumption among young professionals
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Research on the slow fashion consumer and their identity formation through clothing consumption is scarce. This qualitative study aim to contribute with insights into slow fashion and sustainable clothing consumption from a consumer perspective. LÄS MER
