Sökning: "cultural sponsorships"

Hittade 3 uppsatser innehållade orden cultural sponsorships.

  1. 1. Motstridiga motprestationer : En studie om museers finansiella möjligheter och utmaningar

    Master-uppsats, Uppsala universitet/Institutionen för ABM; Uppsala universitet/Institutionen för ABM

    Författare :Emma Schill; Angelica Ruckstuhl; [2018]
    Nyckelord :ALM; Museums; Bourdieu; cultural economics; cultural sponsorships; cultural politics; Superstar museums; the free admission reform; museology; ABM; Museum; Bourdieu; kulturekonomi; kultursponsring; kulturpolitik; världstjärnemuseum; fri entré-reformen; museologi;

    Sammanfattning : Introduction This master ́s thesis focuses on the financial situation in a number of museums located in Stockholm, Sweden. In particular the study focuses on external financing and sponsorship and which means that are given to meet the conditions surrounding financial support. LÄS MER

  2. 2. Luxury Branding - A tale without a history

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Jacob Lindberg; Karl Backlund; [2014]
    Nyckelord :storytelling; brand; branding; luxury brands; narratives; stories; economic capital; cultural capital; tradition; heritage; history; Social Sciences;

    Sammanfattning : The thesis intends to investigate how a young actor in the luxury industry practices storytelling as a tool to legitimize high product prices. Since the luxury brand narrative is normally based on heritage, the thesis will scrutinize the luxury watch brand Hublot, a young successful actor, lacking heritage. LÄS MER

  3. 3. En studie i blått – har det politiska skiftet ekonomiserat kulturen?

    Kandidat-uppsats, Lunds universitet/Avdelningen för kulturadministration

    Författare :Evelina Cederholm; [2013]
    Nyckelord :culture; economy; cultural policy; Bourdieu; capital; habitus; field; organizational behavior; organisationsförändring; kulturpolitik; kultur; ekonomi; Cultural Sciences;

    Sammanfattning : The purpose of this paper is to make the effects of the new cultural policies as presented by the current government visible. To do this I conducted a document study of Proposition 1996/97:3: Kulturpolitik och Proposition 2009/10:3: Tid för kultur in order to clearly show the change in Swedish cultural policy. LÄS MER