Sökning: "financial services crm"

Visar resultat 1 - 5 av 9 uppsatser innehållade orden financial services crm.

  1. 1. Marknadsföring av finansiellatjänster : En kvalitativ studie om fyra fintechbolag

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Daniel Scharff; [2020]
    Nyckelord :Relationship marketing; fintech; social media; loyality; affiliate marketing; CRM; customer relationship; word-of-mouth; Relationsmarknadsföring; fintech; sociala medier; lojalitet; affiliate marketing; CRM; customer relationship; word-of-mouth;

    Sammanfattning : This study is written from a business perspective and deals with four fintech companies' use of relationship marketing. The focus is on companies within savings and pensions. The study follows a qualitative research method. This gives the opportunity to investigate whether a certain theory is followed in practice. LÄS MER

  3. 2. Vem äter kakan? : En kvalitativ studie kring klädbranschens nyttjande av personlig data i marknadsföringssyfte i relation till kundens integritet online

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Frida Jaremo; Marco Villaggi; [2020]
    Nyckelord :Internet; Bid data; Integrity; CRM; Cookies; Personalized advertisement; Internet; Big data; Integritet; CRM; Cookies; Personifierad reklam;

    Sammanfattning : History: Digitalization brings great benefits to companies regardless of market. One of the markets that is undergoing change is the retail sector where e-commerce services are the new environment. This environment benefits from the innovative solutions that the consumer uses, such as smartphones. LÄS MER

  4. 3. Agent banking as a relationship marketing tool by banks in Bangladesh

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Israt Jahan; [2019]
    Nyckelord :Agent banking; relationship marketing; correspondent banking; branchless banking; unbanked; financial inclusion; Bangladesh; CRM; e-CRM;

    Sammanfattning : With growing number of adult people not owning a bank account,efforts are being made to bring banking services to the unbanked populations.Relationships marketing plays a crucial role in  establishing and sustaining beneficial relationship in the banking industry. LÄS MER

  5. 4. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Fredrik Schmiterlöw; Hampus Renfors; Filip Åberg; [2017]
    Nyckelord :Customer Relationship Management; Loyalty; Multichannel; Omni channel; Banks; Customer Relations;

    Sammanfattning : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. LÄS MER

  7. 5. Investigation of Customer-Driven Innovation

    Master-uppsats, Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

    Författare :Ikram Ullah; Muhammad Ayaz; [2013]
    Nyckelord :Customer-driven innovation; Idea generation; Communication channels; Motives; Benefits; Barriers.;

    Sammanfattning : Context:- Software companies have changed their strategies from “innovating for customers” and “innovating with customers” to innovating “by customers” which is also known as customer-driven innovation. Actually, companies move toward customer-driven innovation programs because they need to collect as many ideas as possible from suitable customers to ensure their global competitiveness and set the stage for profitable growth. LÄS MER