Sökning: "ideal reader"

Visar resultat 16 - 20 av 47 uppsatser innehållade orden ideal reader.

  1. 16. Ett dubbelsidigt mynt – IKEA:s identitet internt och externt : en ideationell studie om IKEA:s betydelseskapande

    Kandidat-uppsats, Södertörns högskola/Svenska

    Författare :Emma Vågerö; [2019]
    Nyckelord :Linguistics; ideational metafunction; ideational analysis; systemic functional grammar; identity; IKEA; internal; external; vision; fundamental values; values; advertising; ideal reader; communication; Lingvistik; språkvetenskap; ideationell metafunktion; ideationell analys; systemisk-funktionell grammatik; identitet; IKEA; internt; externt; värdegrund; vision; reklam; modelläsaren; kommunikation;

    Sammanfattning : This study aims to examine how meaning and value is created in IKEA’s internal and external means of communication. I want to see if the values expressed in the internal and external communication tangent. I will additionally inspect how IKEA present themselves depending on whether the recipients are internal coworkers or external customers. LÄS MER

  3. 17. Silk's sweet spot: untangling the requirements for artificial silk extrusion using a biomimetic approach

    Master-uppsats, Lunds universitet/Tillämpad biokemi

    Författare :Rodrigo Sanches Pires; [2019]
    Nyckelord :silk fibroin; injectability; extrusion; hydrogels; soft matter mechanics; biomimetic progressive acidification; silk self-assembly; thioflavin t; physical chemistry; biofabrication; spectroscopy; silk spinning; applied biochemistry; tillämpad biokemi; Technology and Engineering;

    Sammanfattning : Up to this date, only a few silk hydrogels were reported to be injectable. Of these, none are truly biomimetic, and are instead comprised of blends with limited amounts of silk. Hence, no truly silk-based hydrogels exist as of today. LÄS MER

  4. 18. Are we even watching the same film? : A reception study of The Square

    Magister-uppsats, Linnéuniversitetet/Institutionen för film och litteratur (IFL)

    Författare :Georges Bandak; [2018]
    Nyckelord :reception analysis; spectatorship; interpretation; reception studies; viewer;

    Sammanfattning : This thesis examines the differences regarding thereception between American and Swedish reviews of the Swedish film, The Square (2017, Ruben Östlund). It explores whether or not their differences and similarities reflect different cultural contexts. LÄS MER

  5. 19. Drömkandidaten : En kritisk diskursanalys om hur den ideale sökande konstrueras i platsannonser inom bygg- och fastighetssektorn

    Kandidat-uppsats, Södertörns högskola/Svenska

    Författare :Ida Åström; [2018]
    Nyckelord :advertising; discourse analysis; real estate sector; construction sector; gender coding; modality; job advertisement; SFG; systemic functional linguistics; annonsering; diskursanalys; fastighetssektorn; byggsektorn; könskodning; modalitet; platsannons; SFG; systemisk-funktionell grammatik;

    Sammanfattning : The purpose of this bachelor thesis is to investigate how an ideal job applicant is described when searching real estate janitors and real estate managers in job advertising using a Swedish linguistic perspective. This is achieved by looking at how the model reader is constructed i.e. LÄS MER

  7. 20. Beautiful corruption: the portrayal of beauty in The picture of Dorian Gray and Lady Audley's secret

    Kandidat-uppsats, Lunds universitet/Engelska

    Författare :Karoline Müller; [2017]
    Nyckelord :Lady Audley’s Secret; The Picture of Dorian Gray; Fiction; 19th century; beauty; corruption; Oscar Wilde; Elizabeth Braddon; Languages and Literatures;

    Sammanfattning : The novels Lady Audley’s Secret and The Picture of Dorian Gray both feature a beautiful but corrupted character as protagonist, the corruption of whom only gets revealed slowly to the reader while the fascination for the characters’ beauty is vanishing. This essay is investigating how this beauty is used in the two novels respectively and gives a general overview of contemporary readers’ perception of characters, based on 19th-century novels and reviews of the time. LÄS MER