Sökning: "internet advertisement"

Visar resultat 16 - 20 av 81 uppsatser innehållade orden internet advertisement.

  1. 16. Data Protection Considerations in EU Competition Law - A Natural Evolution or Disruptive Development?

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Adam Alfredsson; [2020]
    Nyckelord :Data; Personal data; Big data; Data Protection; Privacy; EU; Competition law; EU competition law; GDPR; Abuse of a dominant position; Article 102 TFEU; Bundeskartellamt; Facebook; WhatsApp; Digital era; Platforms; Networks; Law and Political Science;

    Sammanfattning : It goes without saying that the world that we live in is becoming increasingly digitised. People communicate on Facebook, order products on Amazon, and use Google Search to find everything the Internet has to offer. A common denominator of these services is that they are all offered for free. LÄS MER

  3. 17. Paradoxen kring individanpassad marknadsföring

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Filippa Wängberg; Sophie O'Donoghue; Rebecka Hassel; [2020]
    Nyckelord :Personalized marketing; privacy; data collection; personalization privacy paradox; Internet Privacy Concerns IPC ; dissonance; attitude; Business and Economics;

    Sammanfattning : Abstract Title: The paradox of personalized marketing - A qualitative study about the dissonance in consumers attitude towards target advertising focusing on privacy Seminar date: 2021-01-14 Course: FEKH29 Business Administration: Bachelor Degree Project in Marketing Undergraduate Level, 15 University Credit Points (ECTS) Authors: Rebecka Hassel, Sophie O’Donoghue and Filippa Wängberg Advisor: Nikos Macheridis Keywords: Personalized marketing, privacy, data collection, personalization privacy paradox, Internet Privacy Concerns (IPC), dissonance, attitude Purpose: The study aims to examine how the dissonance occurs in individuals’ attitude towards personalized marketing and data collection from a privacy perspective, in order to create a deeper understanding of how it leads to a personalization privacy paradox. Methodology: The study’s methodology is based on a qualitative research method with a hermeneutic strategy. LÄS MER

  4. 18. ANTI-ADBLOCK : En kvalitativ studie om varför individer inte blockerar reklam på webben

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Aras Emil Ali; Dulguun Tuvshintugs; [2020]
    Nyckelord :ad avoidance; ad block; video ads; pop-ups; banners; approach-avoidance; inattentional blindness; banner blindness; automaticity; reklamundvikande; annonsblockerare; videoannonser; pop-ups; banderoller; approach-avoidance; inattentional blindness; banner blindness; automaticity;

    Sammanfattning : Reklam anses vara lika gammal som mänskligheten och lika universell som kultur. Ur den synvinkeln är reklam en del av det sociala livet, där människor gör utbyten som gynnar båda parterna. Under de senaste decennierna har samma mänsklighet upplevt den digitala världens intensiva tillväxt, där idag nästan allt går att finna. LÄS MER

  5. 19. Predicting Visual Fixation on Digital Advertisement using Machine Learning

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Richard Hedlund; [2020]
    Nyckelord :;

    Sammanfattning : Despite the fact that ad-tech being a multi-billion dollar industry, the percentage of digital ads which are actually being clicked on is as low as 0.1 % in many cases. The performance of ads which can be clicked on are often measured by click-through rate (CTR), in other words, action based. LÄS MER

  7. 20. How do gym brands differentiate in a crowded market?

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Rikesh Chouhan; Johanes Yakoub; [2020]
    Nyckelord :Advertisement; Brand perception; Competitive strategies; Branding.;

    Sammanfattning : ABSTRACT  Date: 9th of June 2020 Level: Bachelor thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors: Rikesh Chouhan Johannes Yakoub       (97/04/13)                     (96/09/02) Title: How do gym-brands differentiate in a crowded market? Tutor: Edward Gillmore  Keywords: Advertisement, Brand perception, Competitive strategies, Branding. Research Questions: How are the major gym companies differentiating in order to attract new customers and keeping their old customers?  What views do customers have on the different actors in the gym sector? Purpose: The study is conducted to see how gym-brands can differentiate and  survive in such a crowded market. LÄS MER