Sökning: "opinion leadership"
Visar resultat 16 - 20 av 98 uppsatser innehållade orden opinion leadership.
16. Predictors of Opinion Leadership in EU Affairs Among EU Interested Social Media Users
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : A recurring argument in scholarly literature is that the EU is suffering from a democratic deficit in which its institutional legitimacy is being questioned by the public. To remedy this issue and gain public legitimacy, the EU has over the last 20 years developed a public communications approach to engage citizens in European affairs and to create a European public sphere. LÄS MER
17. Faktorer inom personcentrerad vård som är av betydelse för patienter
Kandidat-uppsats, Uppsala universitet/Institutionen för folkhälso- och vårdvetenskapSammanfattning : Background: Person-centered care is about putting the patient in focus, and a central part is the patients own participation. To have a good implementation of person-centered care good leadership and cooperation between professionals is a must, and an understanding of the impact a person-centered approach can have. LÄS MER
18. Trust in influencer marketing A qualitative study on audience reception of Royal Design advertising
Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)Sammanfattning : The aim of this thesis is to investigate whether there is a trust between social media influencers and their followers, and if so, to what extent. The methodological approach consists of an analysis of interview material, expert interviews and selected comment boxes on social media. LÄS MER
19. Virtual Influencing: Uncharted Frontier in the Uncanny Valley
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Virtual Influencing: Uncharted Frontier in the Uncanny Valley Date of the Seminar: 4th June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Mary Caroline Creasey and Adrián Vázquez Anido Supervisor: Burak Tunca Keywords: influencer marketing, virtual influencers, social media marketing, opinion leadership, brand spokespeople, brand spokes-characters, source credibility, uncanny valley Thesis purpose: In exploring if and to what extent reality level affects sentiment and skepticism, this study aims to provide valuable and actionable insights to both guide academics in further studies and help managers better understand nuances of influencer perceptions. Methodology: To analyze whether perception differs across influencers’ reality levels (human or virtual), this study collected comment data from Instagram to assess levels of sentiment and skepticism. LÄS MER
20. “Du är faktiskt chef här” Hur tillitsfulla arbetsrelationer skapas - en kvalitativ studie
Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskapSammanfattning : This study examines how the relation between employees and their managers appear from the perspective of the employee. Furthermore, employees from two different industries has been interviewed, one male dominated industry in construction and a female dominated industry in health and social care. LÄS MER
