Sökning: "retail store"

Visar resultat 21 - 25 av 496 uppsatser innehållade orden retail store.

  1. 21. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    Master-uppsats, SLU/Department of Molecular Sciences

    Författare :Nicole Chidiac; Iris Lundquist; [2023]
    Nyckelord :Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Sammanfattning : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. LÄS MER

  3. 22. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Song Thu Nguyen; Joo Won Lee; [2023]
    Nyckelord :Customer Relationships; Physical Stores; Omnichannel Context; Retailing; CRM; Relationship Marketing; Business and Economics;

    Sammanfattning : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. LÄS MER

  4. 23. Emotionellt arbete som komplement till chefsrollen. : En vinjettstudie om butikschefer inom detaljhandeln och deras föreställningar om arbetsrelaterade scenarion.

    Kandidat-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Lina Petö-Jonasson; Awa Sarr; [2023]
    Nyckelord :Leadership; Emotional labour; Retail; Ledarskap; Emotionellt arbete; Detaljhandel;

    Sammanfattning : Vår studie undersöker butikschefer inom servicebranschen föreställningar om det emotionella arbete som de kan möta i sina dagliga arbetsuppgifter, samt om hur rollen kan påverkas utefter deras arbetsmiljö. Detta är en kvalitativ studie där vi har valt att använda oss av intervjuer utifrån vinjettmetoden. LÄS MER

  5. 24. The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Valeria de Leon; Miranda Ånäs; [2023]
    Nyckelord :Customer journey; Social commerce; Brand publics; TikTok; Customer experience; Customer engagement; Netnography; Business and Economics;

    Sammanfattning : Purpose: The purpose of this study was to investigate how a new touchpoint has emerged due to the customers or potential customers sharing their customer journeys on social media through user-generated content. Methodology: This paper takes a qualitative approach where netnography research has been conducted to collect data on the social media platform TikTok. LÄS MER

  7. 25. Motivation och lärande inom detaljhandeln : En studie om hur butikschefer inom svensk detaljhandeln redogör för sitt arbete med motivation och lärande

    Kandidat-uppsats, Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningssociologi

    Författare :Jennifer Eriksson; [2023]
    Nyckelord :Management; leadership; motivation; competence; learning; workplace learning;

    Sammanfattning : The purpose of this study is to find out how store managers in Swedish retail explain the importance of motivation for learning among employees and which factors influence these processes, and whether, according to the store managers, it has any effect on the organizations' development. The collected empirical evidence has taken place through a qualitative method where the respondents in the study have been interviewed. LÄS MER