Sökning: "rhetorical agency"

Visar resultat 6 - 10 av 28 uppsatser innehållade orden rhetorical agency.

1. 6. "Under pressure". A study of the Swedish Public Health Agency´s crisis - and reputation management during the COVID-19 pandemic.

   Master-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Lina Karlsson; [2021-07-27]
   Nyckelord :COVID-19; crisis communication; societal crisis; public organizations; public agencies; reputation; reputational threat; Image Repair Theory; IRT; Bureaucratic Reputation Theory; BRT; rhetorical analysis; rhetorical criticism; kategoria; apologia;

   Sammanfattning : This study examines the Swedish Public Health Agency’s (PHA) crisis communication regarding the COVID-19 pandemic during the year of 2020. Departing from a synthesis of the frameworks of Image Repair Theory and Bureaucratic Reputation Theory, the PHA’s online press conferences are critically analyzed to map out how the PHA’s representatives react to reputational threats that occur alongside and in connection to its management of the crisis at hand. LÄS MER

3. 7. The Squads relation till ”the Jurassic Jerk” : en retorisk studie om politiskt semantiskt våld på Twitter

   Kandidat-uppsats, Lunds universitet/Retorik

   Författare :Max Kanakura; [2021]
   Nyckelord :Twitter; AOC; Squad; semantic violence; identity; rhetorical agency; Languages and Literatures;

   Sammanfattning : Twitter took off as a political tool with the 2016 election and it became a space for personal attacks directed to and between politicians. This study focuses on the Squad, four female politicians representing minorities and their use of Twitter in the months before the US election of 2020. LÄS MER

4. 8. "Det är en ovanlig, men ganska allvarlig bild" : En komparativ studie av Folkhälsomyndighetens kriskommunikation gällande två covid-19 vaccin

   Kandidat-uppsats, Södertörns högskola/Institutionen för kultur och lärande

   Författare :Kimia Favre; [2021]
   Nyckelord :Crisis communication; Swedish Public Health Agency; covid-19 vaccine; crisis strategies; second persona; audience understanding.;

   Sammanfattning : Building trust in vaccines depends on understanding perceptions of socioeconomic status, historical experiences, and religious affiliations. Therefore, rhetorical audience understanding in crisis communication concerning vaccine crises is crucial to enable effective crisis management and repair confidence in vaccines. LÄS MER

5. 9. Initialskedet av en pandemi – Media och myndigheters initiala kommunikation under Coronakrisen

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Jonatan Jensen; Fabian Fehrm; [2021]
   Nyckelord :The Rhetorical Arena Theory; pandemic; Covid-19; coronavirus; actors; media; authorities; crisis communication; communication content; Social Sciences;

   Sammanfattning : Denna studie har utforskat kvällspress (Expressen och Aftonbladet) och myndigheters (Folkhälsomyndigheten och Regeringen) strategiska kommunikation under coronapandemins inledande fas i Sverige och analyserat detta dels baserat på kriskommunikationsteori, dels dagordningsteori med gestaltningsteori och teorin om den retoriska arenan. För att kunna genomföra en Retorisk Arena-analys på materialet inkluderades även enskilda kommentarer kring varje artikel som publicerats via sociala medier där syftet var att få fram hur debatten, diskussionen och den retoriska arenan fungerat. LÄS MER

7. 10. Detta är en annons

   Kandidat-uppsats, Lunds universitet/Journalistik

   Författare :Per Wendel; Jesper Lundstedt; [2021]
   Nyckelord :Native advertising; Journalism; Bonnier News Brand Studio; Folkspel; Coca-Cola; McDonald’s; Amazon; Social Sciences;

   Sammanfattning : The experience of reading the news online has changed significantly for consumers in recent years. So-called native advertising has seen an increase which has resulted that the line between marketing and journalism has become blurred for a lot of people. LÄS MER