Sökning: "saas b2b"

Visar resultat 21 - 25 av 28 uppsatser innehållade orden saas b2b.

  1. 21. Customer retention: Recipe for success in SaaS industries : Case study on leading B2B SaaS provider

    Kandidat-uppsats, KTH/Industriell Management

    Författare :Samir Nabil; [2018]
    Nyckelord :Customer retention; attrition; business model; innovation; customer journey;

    Sammanfattning : Purpose: The purpose of this study is to examine how changes to the business model of a leading SaaS solution provider by way of altering customer experiences could prevent further customer attrition and instead promote customer retention. This study also aims to clarify the root causes of customer attrition existing within the current customer journey and suggest efforts aimed at increasing customer retention. LÄS MER

  3. 22. Högpristjänster mot lägre marknadssegment : En kvalitativ studie av SaaS-företag och dess ompositionering mot lägre marknadssegment

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Simon Stenström; Victor Pege; [2018]
    Nyckelord :Marknadssegmentering; high-end; low-end; B2B; business-to-business; marginalkostnad; SaaS; Software-as-a-Service; lönsamhet; betalningsvilja; tillväxt;

    Sammanfattning : Företag använder marknadssegmentering för att dela in kunder i grupper utefter liknande karaktäristika, som exempelvis betalningsvilja. Företag kan i sinom tid möta en mättad marknad inom dess segment, och behöver då ompositionera strategier mot nya segment för fortsatt kundtillväxt. LÄS MER

  4. 23. Software-as-a-Service: strategizing for customer loyalty

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Wilhelm Bern; Johan Hermansson; [2017-07-06]
    Nyckelord :Software-as-a-Service; SaaS; customer loyalty; B2B relationships; retention; loyalty strategies; cloud computing; customer churn;

    Sammanfattning : Nowadays, almost all IT operations are cloud-based, and it is obviously reshaping the arena for the software service providers. Business customers expect great value-creating features, flexibility and customizable softwares without having to invest in any hardware, skilled programmers or pay for lengthy licenses. LÄS MER

  5. 24. Digital inbound marketing as an approach to scale up B2B sales

    M1-uppsats, Lunds universitet/Produktionsekonomi

    Författare :Maja Sölve; Johanna Öjeling; [2017]
    Nyckelord :B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

    Sammanfattning : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. LÄS MER

  7. 25. Customer journey in B2B SaaS business models

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Mariia Opanasenko; [2017]
    Nyckelord :Customer journey; customer experience; customer success; SaaS; B2B;

    Sammanfattning : In this paper customer journey for B2B SaaS business models was analyzed to study customer experience, customer success and its key performance indicators. The research method is the case study of Supplier Relationship Management SaaS solution provider. LÄS MER