Sökning: "saas b2b"

Visar resultat 16 - 20 av 28 uppsatser innehållade orden saas b2b.

  1. 16. User Experience Design as a Building Block in a B2B Company’s Market Strategy : An empirical study of how the user experience of a software service can be used to create increased customer value

    Master-uppsats, Linköpings universitet/Industriell ekonomi

    Författare :Josefin Håkanson; [2020]
    Nyckelord :user experience; ux; customer value; value; industrial marketing; market strategy; b2b; industrial strategy; digitalization; användarvänlighet; ux; kundvärde; värde; industriell marknadsföring; marknadsstrategi; b2b; industriell strategi; digitalisering;

    Sammanfattning : The after-sales pricing industry has, as many other industries, transformed with the digital era which have enabled automatization and scalable solutions. For companies pricing over 35 000 after sales items, scalable, digital solutions is needed. LÄS MER

  3. 17. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Hanna Fahlberg; [2019]
    Nyckelord :Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

    Sammanfattning : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). LÄS MER

  4. 18. En studie om kundupplevelsen av Software-as-a-Service

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Nojen Rezgar Salam; Emil Ljunggren; [2019]
    Nyckelord :Customer experience; Relationshipmarketing; B2B relationships; Kundupplevelse; Relationsmarknadsföring; B2B relationer; Kundresa; Kundnöjdhet; Tjänstekvalitet; Software-as-a-Service;

    Sammanfattning : Bakgrund Mjukvaruindustrin har vuxit och fortsätter växa i en hög takt och allt fler tjänster erbjuds som molnbaserade prenumerationer, Software-as-a-Service (SaaS). Forskning menar att produkterna som erbjuds mer eller mindre innehåller samma funktionalitet så leverantörer måste lägga fokus på kundupplevelsen för att fortsätta vara konkurrenskraftiga. LÄS MER

  5. 19. An Evaluation of the Marketing Process in B2B and B2C Startups

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Farzana Madosh; Betty Ålander; [2019]
    Nyckelord :Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

    Sammanfattning : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. LÄS MER

  7. 20. A Pricing Model for AIaaS : An analysis of a new AI personalization product within the edtech space

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :ZENJA JEFIMOVA; SOFIE NABSETH; [2018]
    Nyckelord :AI; AIaaS; edtech; education technology; personalization; price; pricing; pricing strategies; pricing models; pricing tools; pricing AIaaS; software pricing; pricing for new products; value; value adding; AI; AIaaS; edtech; online-utbildning; personifiering; pris; prissättning; prisstrategi; prismodell; prisverktyg; prissättning för AIaaS; prissättning för mjukvara; prissättning för nya produkter; värdeskapande;

    Sammanfattning : As pricing is vital for an organization’s marketing strategy, it is a significant area to consider for companies offering new products where Artificial Intelligence as a service (AIaaS) is provided. The purpose of this study was to investigate possible pricing models for an AIaaS product. The study was delimited to the edtech industry. LÄS MER