Sökning: "service marketing management"

Visar resultat 1 - 5 av 301 uppsatser innehållade orden service marketing management.

1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Rasmus Jämterud; Henrik Widell; [2024]
   Nyckelord :Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Sammanfattning : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. LÄS MER

3. 2. Cloud Computing Pricing and Deployment Efforts : Navigating Cloud Computing Pricing and Deployment Efforts: Exploring the Public-Private Landscape

   Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Casper Kristiansson; Fredrik Lundström; [2023]
   Nyckelord :Cloud computing; Private cloud; Public cloud; Cloud computing services; Cost-effectiveness; Implementation effort; Google GCP; Microsoft Azure; Amazon AWS; Pricing models; Cloud adoption; Cloud cost management; Cloud migration; Instance computing; Serverless computing; Data storage; Molntjänster; Privat moln; Offentligt moln; Kostnadsjämförelse; Kostnadseffektivitet; Google GCP; Microsoft Azure; Amazon AWS; Molninförande; Molnkostnadshantering; Molnmigration; Instance computing; Serverless computing; Dataförvaring;

   Sammanfattning : The expanding adoption of cloud computing services by businesses has transformed IT infrastructure and data management in the computing space. Cloud computing offers advantages such as availability, scalability, and cost-effectiveness, making it a favored choice for businesses of all sizes. LÄS MER

4. 3. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

   Master-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Jongwoo Lim; [2023]
   Nyckelord :Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

   Sammanfattning : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. LÄS MER

5. 4. Kan vi lita på ett Premium Fashion företags hållbarhetsarbete?

   Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Sara Perlman; Filippa Waldenström Bjørn; [2023]
   Nyckelord :Keywords: Sustainability; Green Marketing; Legitimacy; Institutional Organisation; Corporate Social Responsibility; Certifications; Premium Fashion Company; Business and Economics;

   Sammanfattning : Translated title: Can We Trust a Premium Fashion Company's Sustainability Work?: A Qualitative Study on a Premium Fashion Company in Germany and How Their Sustainability Work Permeates Through the Whole Company. University/programme: Lund University, Service Management - Retail Course: KSMK65, Service Management: Bachelor's Degree Essay, 15 credits Authors: Filippa Waldenström Bjørn and Sara Perlman Supervisor: Ola Thufvesson (Department of Service Management and Service Studies) Number of pages: 61 Purpose: The thesis aims to study and analyse a German Premium Fashion Company and its sustainability work, how they implement sustainability, and how its sustainability work permeates through the company. LÄS MER

7. 5. Study of AI Service Providers in IT Consulting, Marketing, and Law

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Aren Hovsepyan; Kevin Johansson; [2023]
   Nyckelord :Artificial Intelligence; AI; professional service firms PSFs ; AI services; IT consulting; marketing; legal services; Gioia analysis; sector-specific analysis of AI services; automation; augmentation; intermediaries; Artificiell intelligens; AI; professionella tjänsteföretag PSFs ; AI-tjänster; IT-rådgivning; marknadsföring; juridiska tjänster; Gioia analys; sektorspecifik analys av AI-tjänster; automatisering; augmentation; mellanhänder;

   Sammanfattning : This study employs a Gioia analysis to investigate the AI services offered within three distinct professional service sectors in Sweden: IT consulting, marketing, and legal services. Utilizing a list of companies from a prior KTH project and publicly accessible information, we applied a cross-sectoral Gioia analysis to systematically categorize, compare, and understand the types of AI services provided and how these offerings differ between sectors. LÄS MER