Sökning: "social media market"

Visar resultat 1 - 5 av 730 uppsatser innehållade orden social media market.

  1. 1. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Clara Nicklasson; [2024-03-04]
    Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

    Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

  3. 2. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  4. 3. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    Master-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Sameera Prasanna Rodrigo; [2024]
    Nyckelord :Social media; SMEs; Restaurant business; RBV theory;

    Sammanfattning : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. LÄS MER

  5. 4. En kvantitativ studie om dagens tillgänglighet av droger samt risk-/ och skyddsfaktorer

    Kandidat-uppsats, Lunds universitet/Socialhögskolan

    Författare :Nathalie Edfeldt; Klara Håkanson; [2024]
    Nyckelord :adolescent; youth; drug use; normativity; group-behavior; peer-influence; social media; social learning; availability; Social Sciences;

    Sammanfattning : The purpose of this study was to examine drug availability and social risk- and safety factors regarding adolescents' drug use. The method used for this study was a survey, with 140 students from Helsingborg's high schools as respondents, allowing a quantitative analysis. The theory used in this study was Albert Bandura's social learning theory. LÄS MER

  7. 5. Organisationskulturens betydelse för work-life balance hos nyexaminerade i konsultbranschen

    Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Anna Waldén; Mariana Westin; [2024]
    Nyckelord :Work-life balance; organizational culture; consulting sector; recent graduates and boundaryless work; organisationskultur; konsultsektorn; nyexaminerade och gränslöst arbete; Social Sciences;

    Sammanfattning : In this essay, work-life balance and organizational culture within the consulting industry among recent graduates has been examined. Both aspects have been previously studied in the consulting sector, but previous research has not been found where both aspects are investigated in relation to each other and recent graduates. LÄS MER