Sökning: "social media rejection"
Visar resultat 16 - 20 av 22 uppsatser innehållade orden social media rejection.
16. Antikonsumtion i biblioteksmiljö : En användarundersökning om att låna mer än böcker på folkbibliotek
Kandidat-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)Sammanfattning : This thesis covers the topic about public libraries and their role in anti-consumption according to library users. According to previous research there is a lack of knowledge about how users motivate their library use. LÄS MER
17. Att tackla sociala medier : En kvalitativ intervjustudie med personer som påverkats negativt vid användningen av sociala medier samt om deras hanteringsstrategier
Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)Sammanfattning : Over the last couple of years’ social media has come to have an influential role in our lives. With the broad use questions has raised if social media use can have negative effects. LÄS MER
18. Consumer Response and Interpretation of Provocative Advertising through Message Encoding and Association Creation
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : In a globalized world subjected to ongoing rapid technological development and increasingly evocative entertainment, advertisers are turning their attention to methods of provocation in an effort to induce actionable behavior from the consumer. Struggling to fight their way through the challenging environment of todays saturated market and appeal to the increasingly desensitized consumer, advertisers are increasingly looking to engage consumers by arousing feelings and emotions through provocation. LÄS MER
19. Sagan som konserverar sociala konstruktioner
Kandidat-uppsats, Lunds universitet/Medie- och kommunikationsvetenskapSammanfattning : I denna uppsats undersöker jag vad texterna på kungahuset.se förmedlar i fråga om sociala konstruktioner som heteronormativitet och ”vi och dem”-perspektiv. Jag studerar också hur texter och bilder dramatiseras och myter skapas eller återberättas. LÄS MER
20. Negative electronic Word of Mouth & Customer Based Brand Equity: A Qualitative View of the Apple iPhone Aversion on Facebook
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : The emergent Social Media presents risks and opportunities for the brand that academic research still needs to reach further understanding (MSI, 2010). From both theoretical and managerial points of view, research is needed in regards to consumer created negative brand meanings in social media settings. LÄS MER