Sökning: "the power of product platforms"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden the power of product platforms.

1. 1. TikTok-influencers: vad är ett vinnande koncept för framgång? En kvalitativ innehållsanalys om olika personliga varumärkesbyggande kommunikationsstrategier samt karaktärsdrag som är framträdande i svenska influencers TikToks

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Yrsa Petersén; Filippa Sundman; [2024-03-04]
   Nyckelord :Personligt varumärke; influencer; kommunikationsstrategier; karaktärsdrag; TikTok;

   Sammanfattning : Executive summary The purpose of this thesis is to examine the construction of personal brands on influencers on the platform TikTok. Influencers - a very current and relevant phenomenon in today’s society, are gaining more power in the media landscape and have major influence on both social media users and companies. LÄS MER

3. 2. Implementering av datadriven digital tvilling för förbättrande underhåll på ett torkcylindersystem

   Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Signaler och system

   Författare :Parwand Batti; [2023]
   Nyckelord :Datadriven; digital tvilling; IoT; ThingSpeak; torkcylinder; underhåll; MATLAB; C#;

   Sammanfattning : A digital twin is a digital representation of a real-world physical object (a physical twin), and useful for product lifecycle management and maintenance. The aim of this project is to implement a data-driven digital twin for a system consisting of an electric motor, a gearbox and a drying cylinder, in order to improve the maintenance plan and reduce maintenance costs for a drying cylinder system. LÄS MER

4. 3. How are Complementors Swimming with the Shark?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Octavian Butnaru; Yahya Fatih Sener; [2021]
   Nyckelord :Co-opetition; Dependency; Collaboration; Competition; Defence Strategies; Amazon.com; Complementors; Business and Economics;

   Sammanfattning : Following a brief introduction on the platform ecosystems, the impacts of the complementors to the platforms are introduced. This study examines the dynamics of collaboration and competition between digital platforms and their complementors; mainly, it focuses on complementors’ defence strategies for competing against the platform. LÄS MER

5. 4. The power of Digital marketing - Influencers impact on purchase intention : A qualitative study among students at LTU

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :David Hannu; Markus Johannisson; [2020]
   Nyckelord :Influencer marketing; Attitudes; Subjective norms; Purchase intention;

   Sammanfattning : The online revolution has developed digital marketing, and how businesses connect with new consumers. The commercial usage of the World Wide Web has created opportunities for businesses to market their product through new digital platforms and marketing strategies. LÄS MER

7. 5. Sharing is Caring : An Examination of the Essential Facilities Doctrine and its Applicability to Big Data

   Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Juridiska institutionen

   Författare :Hedda Berto; [2020]
   Nyckelord :Essential facilities; Competition; Big Data; Article 102 TFEU; Abuse; Dominance; European Union; Privacy; Consumer harm;

   Sammanfattning : Since the internet revolution, and with the ever-growing presence of the internet in our everyday lives, being able to control as much data as possible has become an indispensable part of any business looking to succeed on digital markets. This is where Big Data has become crucial. LÄS MER