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Visar resultat 16 - 20 av 49 uppsatser som matchar ovanstående sökkriterier.
16. Podcast Social Marketing: : “Selling Integration like soap”
Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)Sammanfattning : To identify key issues concerning the use of Swedish Radio’s podcasts as a vehicle for social marketing to promote integration, a thematic analysis was conducted on podcasts published by the Kurdish department of Swedish Radio (SR) during one week. From a total of 37 published podcasts which were analyzed during the chosen time frame, three central themes were identified: (a) crime and criminality, (b) incidents and events related to different municipalities and at state level in Sweden at the time, and (c) issues related to refugees and immigration in Sweden. LÄS MER
17. Försäljning av begagnade produkter som en del av en cirkulär resurshantering. En studie av hur aktörer på andrahandsmarknaden förmedlar sitt koncept till kunder
Magister-uppsats, Lunds universitet/Miljövetenskaplig utbildningSammanfattning : Today’s linear economy with a production and consumption pattern based on a take-make-waste principle puts a large pressure on the planet’s environmental boundaries. To achieve a sustainable development a more resource-efficient and waste-reduced system must be developed. LÄS MER
18. Mot en hållbar förpackningskonsumtion : Det finns ingen planet b
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : En hållbar utveckling kan nås genom att människor förstår hur deras konsumtion påverkar jorden och engagerar sig för att minimera vår miljöpåverkan. Hushållskonsumtionen ökar för varje år och i takt med det ökar även antalet förpackningar. LÄS MER
19. Automated Bid Adjustments in Search Engine Advertising
Master-uppsats, KTH/Skolan för informations- och kommunikationsteknik (ICT)Sammanfattning : In digital advertising, major search engines allow advertisers to set bid adjustments on their ad campaigns in order to capture the valuation differences that are a function of query dimensions. In this thesis, a model that uses bid adjustments is developed in order to increase the number of conversions and decrease the cost per conversion. LÄS MER
20. Creativity in Advertisements on Instagram: A Quantitative Study of Sunshine and Cheeseburgers
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The purpose of this study is to examine the relevance of two advertising creativity paradigms in the context of Instagram, with regards to advertising effectiveness as well as examining the role of brands on this relationship. Applying either theoretical frameworks of (a) Information Processing Theory through text or (b) Signal Theory through image, a two-by-two study was distributed to respondents with accompanying identical questionnaires. LÄS MER